UK Watchdog Wants Ban on ‘Most Violent Game Ever’ MadWorld, Says It Taints Nintendo’s Im

Nintendo’s family-friendly stigma is once again coming back to haunt it, as SEGA’s mature Wii-exclusive title MadWorld is stirring up controversy across the pond, as The Daily Mail says “the decision … has shocked anti-violence pressure groups.”

This game sounds very unsavoury. I hope the British Board of Film Classification (BBFC) will view this with concern and decide it should not be granted a classification. Without that it cannot be marketed in Britain. What the rest of world does is up to them. We need to ensure that modern and civilized values take priority rather than killing and maiming people.

It seems a shame that the game’s manufacturer have decided to exclusively release this game on the Wii. I believe it will spoil the family fun image of the Wii. — John Beyer, Director of Mediawatch-UK

Nintendo, of course, attempts to cover their bases:

Wii appeals to a wide range of audiences from children and teenagers to adult and senior citizens, anyone from 5 – 95, as such there is a wide range of content for all ages and tastes available. Mad World will be suitably age rated through the appropriate legal channels and thus only available to an audience above the age rating it is given. The game is not made by Nintendo but by Sega. — Unnamed Nintendo Rep

Frankly, I think if stuff like Manhunt 2, Resident Evil 4, and Red Steel haven’t done anything to ruin Nintendo’s family-friendly image, I doubt this will, either.