Ubisoft Warns Sony/MS to Reach Out to Mass Market

Speaking to German magazine Spiegel, Ubisoft’s Yves Guillemot and Alain Corre were surprisingly blunt on the current status of the Xbox 360 and PlayStation 3.

According to them, Sony and Microsoft should seriously reconsider the current retail price of their respective systems. Sony’s 60GB PlayStation 3 SKU currently retails for $599.99 in the US while the Xbox 360 Premium package sells for $399.99 and the Elite for $479.99. Ubisoft attributes the high prices to unsatisfactory sales. The company plans to continue supporting all major platforms.

The successful release of the Nintendo DS and the Wii has prompted a new wave of casual-based games, a new market that now attributes to 20% of Ubisoft’s total revenue. Despite relative ease in development due to less emphasis on presentation values, the company claimed that the cost to advertise casual games is actually quite high because of the need to reach a broader audience. Ubisoft is looking forward to the upcoming holiday season to decide once and for all if Microsoft and Sony will be able to reach the mass market.

The company also spoke on quality issues surrounding Wii launch software. To read the article, click here.