Ubisoft today announced intentions on further expanding its casual video game operations by way “significant” investments and the formation of an all-new development studio solely dedicated to the production of games for all ages.
Yves Guillemot, CEO of Ubisoft claimed that his company “has a proven track record of publishing and creating video games for non-traditional gaming audiences, with multimillion-selling brands like Petz and Rayman.” He continued, “The timing is right for us to leverage our creativity and to open up the video games market to new consumers who will be attracted by content that can help them learn, grow and feel better in an entertaining way.”
To facilitate the new business model, the company plans on introducing the “My Coach” product line to gamers as well as significantly expanding the successful Petz franchise. “Ubisoftâ€™s vision for this business is unique,” said Pauline Jacquey, who will become the companyâ€™s executive producer of casual games. “We are developing projects that make people feel that playing games is worth their while, allowing them to spend quality time with family and friends, learn a new skill, or improve their daily lives. By creating games with real-life benefits, we are creating games that appeal to everyone,” he continued.
The newly announced My Coach series will provide gamers the opportunity to “improve themselves and learn in an interactive and stimulating way.” The first two games in the series will be “My Word Coach” and “My Life Coach,” each with an emphasis on the improvement of certain everyday elements such as verbal skills and willpower. My Word Coach is due in stores this fall while My Life Coach is expected this holiday season.
Lastly, Ubisoft is looking to expand on its successful Petz product line by providing cat, dog or horse games on the Wii. Expect more details in the near future.