Throughout E3 2010, Nintendo continuously brought up the fact that their new handheld, the 3DS, requires no special glasses to be brought into an immersive, three-dimensional world. Sony’s experience, as you may know, doesn’t have this exclusive technology â€“ it’ll cost enthusiasts $3000 for a TV that supports 3D output, along with the $100+ for each pair of specialized glasses purchased. You would imagine that Sony would be pretty pissed after being shown up by a cheaper, more accessible alternative, but accusing Nintendo of bashing 3D-specific glasses is blatant hypocrisy.
During a post-E3 discussion with IGN, president of Sony’s worldwide studios, Shuhei Yoshida, explained that Nintendo needs to widen their horizons when it comes to 3D technology. “I have hope that they have a broader perspective with 3D,” Yoshida pleaded. “When you listen to what they are saying about the effect of 3D perspective to the games, they are saying the same message we are, but they don’t have to bash some small part of what the other company is doing.” Does promoting a more advanced, relatively undiscovered technology equate to bashing your competitor?
Not at all. A glasses-free portable shouldn’t be put to combat against a high definition powerhouse that supports 3D TVs and video gamesâ€¦ a huge marketing push is the lack of required goggles for a full three-dimensional effect, Nintendo was, by no means, looking to bash necessary glasses on PS3’s 3D platform. The appreciation for glasses-free 3D just outweighs Sony’s technology â€“ which we have seen before in movie theaters.
Further on in the interview, the Sony executive noted that three-dimensional experiences should be advocated by the gaming industry, and that Sony would like to work alongside Nintendo to promote the growing technology.
“I think as an industry we should preach this new perspective, from a very large cinema screen to a small portable, because that helps advancing the games and the game industry,” he explained. “We’d like to work together to promote 3D.”
After an E3 spent utilizing two company icons â€“ Kevin Butler and Marcus â€“ to clobber the Wii’s lack of true 1:1 motion sensing, most gamers believe Nintendo will not be taking Sony up on their offer anytime soon. Their press conference, along with numerous interviews, included quips and jeers aimed toward industry competitors: Wii “waggle”, Microsoft’s Kinect, and iPhone/iPad applications were the focus of many of their slights. Plus, how does Sony know what to expect from Nintendo’s 3D platform when one of their main developmental executives, Yoshida, has admitted that he hasn’t even played on the 3DS.
The better experience is found on the PS3. Well, at least a better “big theater” experience, according to Yoshida. “If you really want a big theater experience, of course you have to wear glasses,” he said. “With the latest technology, the glasses are light and you kind of forget you’re wearing them after awhile.” Would gamers show as much interest in the 3DS, however, if glasses were required? Would it even be a viable option for most gamers-on-the-go? Probably not.