Sony’s Kevin Butler To Appear In Ads Throughout 2010

Sony’s Kevin Butler has worn many Vice-Presidential hats since he first started appearing in ads for the PS3 early in 2009. Now, you can expect a lot more of the master of first-person shooter relations, family activities, and epic footage in 2010, according to SCEA Senior VP Peter Dille.

“You can expect to see Kevin Butler inject a lot of life into the PlayStation brand between now and the rest of the year.” said Dille in an interview with IGN, promising that Butler will play a major role in the marketing of Sony’s still-unnamed motion controller. And hopefully, a major role in Sony’s E3 press conference, because the less we hear Jack Tretton, the better.