According to what’s alleged to be a part of an e-mail sent to buyers for GameStop and Blockbuster (i.e. the people who buy for the stores, not from the stores), there is now information available on what Microsoft is aiming to do with the much talked about 60GB Xbox 360 SKU, and the recently marked-down 20GB version.
The portion of the e-mail reads as follows:
With the introduction of the 60GB Pro console in July, we have research that suggests it is very important to have a 60GB stand alone Hard Drive to go along with it to allow the consumer a full range of choices and values. In late October/early November (exact date TBD but most likely last week in October or 1st week in November), we will ship the Xbox 360 60GB Hard Drive, tentatively called the “Xbox 360 60GB LIVE Starter Pack”. This will be an excellent value price at and ERP of $99.99 with an 18% retail margin that contains:
- 60GB Hard Drive
- 3 Months of Xbox Live
- Xbox 360 Wired Headset
- Xbox 360 Ethernet Cable (same one that is included with Pro and Elite)
Positioning: For Xbox 360 Arcade and Core console owners, the Xbox 360 60GB Live Starter Pack offers all of the components to get onto Xbox LIVE and jump in to on line multiplayer gaming and Marketplace content downloads at an incredible value.
With the end of life of the 20GB Hard Drive and the price drop of the 120GB Hard Drive to $149.99 in September, this new 60GB hard drive will fit very well into our “Choice and Value” pillar and will fit nicely into our accessory line up. Exact SKU/UPC/Set up info will come soon and once we nail down the exact MSD, I will let you all know immediately.
Wait, $100 for 60GB, and $150 for twice that? Sure, the smaller one comes with some extra junk, but what’s really the better value here?