PRWeek Honor Nintendo and GolinHarris Wii Campaign

Nintendo and their PR firm, GolinHarris, have both received the PRWeek Campaign of the Year award, as presented at the 2008 PRWeek Awards. The honor was bestowed for their work in launching Nintendo’s Wii console, titled “Wii Launch: How Wii Helped Nintendo Get Its Game Back.”

In addition, they were also honored for the Consumer Launch Campaign of the Year category.

Another winner from the game industry was Edelman for “Large Agency of the Year,” and were also honored for their work with Microsoft on the Halo 3 launch campaign.