PETA Praises SEGA for Squashing Simian-Starring Samba TV Spots

Word has it that SEGA has made PETA very HAPPY today (sorry, couldn’t resist). The former had been running advertisements for Samba de Amigo with chimpanzee actors, until the People for the Ethical Treatment of Animals apparently showed them the error of their ways.

To show their appreciation, they sent the following thank-you card:

We explained how involuntary chimpanzee “actors” are taken away from their mothers when they are just a year or so old and forced to perform confusing and repetitious tricks. We also explained some of the horrible methods that chimpanzee “trainers” use, such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation. Then, at the ripe old age of just 8, the chimpanzees reach puberty and their showbiz careers are over—and they end up being dumped at dismal roadside zoos or sold to laboratories for experimentation. — PETA, via Kotaku

In addition to the thank-you note, PETA is sending SEGA a CARD (sorry, again) and some chocolate shaped like monkeys. Meanwhile, SEGA, who has been praised for actually advertising their Wii titles, now has to find a new way to market a mint’s worth of monkey-loving maraca-madness.