Nintendo: Casual Games Can Get Real Boring Real Quick

This generation has seen Nintendo put a sizeable emphasis on casual gaming, an area of business that consumers could quickly tire of, admits the company president.

“If all our games mirror games like Wii Sports or Wii Fit, our gamers would soon grow bored,” Nintendo’s Satoru Iwata affirmed during a recent interview with Smash Bros. director Masahiro Sakurai. “It’s truly a division of duties,” he went on. “Putting it another way, I think games like Wii Sports and Wii Fit, games that anyone can enjoy, are a good thing for Smash Bros. Brawl. Without games like these, there would be those that otherwise not come into contact with a form of entertainment like gaming.”

The Wii has been the breakout success this generation so far, moving 20.13 million units in just 14 months on the market. By comparison, the GameCube sold around 21.72 million units worldwide within its six-year lifespan. Net sales over the nine-month period ending December 31 were up 84.7 percent over the previous year to $12.36 billion.