Nielsen Says Wii Usage is Consistent Year-Round

A common phrase used by disenchanted hardcore gamers who own a Wii is how the console is often “gathering dust,” but according to a new survey by Nielsen Games, it has actually been the most consistently played out of the three consoles over the past year.

From September 2007 to August 2008, the data shows the Wii being used between five and six days per month, for around 50 minutes at a time.

Nielsen Games’ Marketing Manager Brad Raczka told us, “All next generation consoles (Xbox 360, PS3 and Wii) continue to grow in terms of their overall consumption of usage minutes compared to the last generation. (Xbox, PS2 and GameCube). We look at this data every month and see the trend continuing. (The console usage comes from the same Nielsen households that produce the TV ratings).”

He added, “The PS2 still has the highest overall usage for any individual console Nielsen measures due to its very large installed base. It should be interesting to see how these usage dynamics might change with the upcoming holiday season, where variables like recent price cuts and the release of various blockbuster titles for the different consoles could significantly change console activity in 2009.” — GameDaily

When asked about the numbers for the Xbox 360 and PlayStation 3, Nielsen wasn’t quite so ready to cough up those numbers, though. However, Rackza would confirm that there are “definitely differences between the consoles, even more so when you break it down by age, gender and other demos.”