MS Gets Cheeky with GTA IV Install Time on PS3

Yesterday’s news that the PlayStation 3 version of Grand Theft Auto IV will include a mandatory 5 minute install time has spawned a rather bold PR letter from Microsoft:

With the OXM review hitting streets today, and your own preview impressions which are looking great, hopefully you’ll all be a bit wiser as to the ins and outs of GTA IV now.

I’m sure you’ve all seen the chatter from the 1up GTA IV Preview on the PS3 install time….just a few thoughts on what you could do in this time if you were actually playing the 360 version from the moment you insert the disc..

  • Steal your first dozen or so cars and test out the improved vehicle handling?
  • Check out the cool features on your mobile phone?
  • Rack up a 5 Star Wanted Rating?
  • Have a blast of your first MP game on Xbox LIVE?
  • Ditch the tracksuit chic and buy some new clothes?
  • Unlock your first GTA IV Achievement and boost your Gamerscore?
  • Or just start downloading a film from Xbox LIVE Video Store to watch later – check out the latest batch of arrivals this weekend!

Microsoft’s taking this GTA thing to heart, it would seem.