In light of Microsoftâ€™s recent move to enhance their Xbox 360 warranty program, Regional Executive VP Chris Lewis gave his opinions on the message being sent to the public.
“The extension of the warranty is fixated around some of our customers expressing frustration â€“ but certainly not all of themâ€, Lewis stated. â€œThe fact that weâ€™re standing so solidly behind the product and stepping up to the alleviation of the problems in a pretty lavish way is a progressive reaction that shows how much we care about our consumers.â€
He continued, â€œSome of them [retailers] are now seeing the three-year warranty as another USP for 360. Itâ€™s ostensibly a very positive message for the consumer. â€œThe three-year warranty does actually give us an advantage over the competition. And the fact that weâ€™re now ahead of this thing will heighten peopleâ€™s levels of confidence in terms of the Xbox 360 purchase.â€
The company has set aside $1 billion in assets to handle the bold move, although they have made no changes to their current financial outlook for their fiscal year. â€œThere are other incredibly competent manufacturers in this business, and I would hope that they will focus on what theyâ€™re doing. Whether they choose to criticize us for this move I canâ€™t speculate on, but I somehow doubt that they would do soâ€, Lewis concluded.
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