Majesco Brings Balance Board-themed Fitness Game to Wii, Sounds Like Wii Fit

I saw this coming. Majesco today announced Jillian Michaels’ Fitness Ultimatum 2009 for Nintendo Wii. The fitness game will star Michaels, who is the coach/host of the TV series The Biggest Loser, and will help players get fit. Not surprisingly, the title uses the Wii Balance Board.

Jillian Michaels’ Fitness Ultimatum (doesn’t that sound intimidating to anyone else?) sounds awfully similar to Wii Fit. In fact, I’d go as far as to say it’s a thorough rip-off of Nintendo’s game. Majesco claims it’s an “innovative provider of video games for the mass market,” but it seems like the publisher is more of a capitalist than an innovator. Nothing wrong with that — just saying.

If you want to know more about Jillian Michaels’ Fitness Workout of Pain Experience 2009, we’ve got the press release after the break. You don’t have to read it, but Jillian hopes you do. And if you don’t read it, she will make you regret it when you inevitably work out with her when you hypnotically buy this game.

Shed the extra weight while having fun! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, is partnering with celebrity fitness trainer Jillian Michaels, the strength trainer and life coach on the popular television series “The Biggest Loser,” and Interactive Game Group to deliver the first Wii game that combines a celebrity fitness trainer and the motion-based Wii system and Wii Balance Board accessory–Jillian Michaels’ Fitness Ultimatum 2009. Integrating a tiered fitness regimen, expert advice and exercise techniques from the charismatic Jillian Michaels, the game delivers a focused workout that will help players reach their own personal fitness goals.

“Wii and the Wii Balance Board have added a credible and effective new option for players looking to get in shape in a fun and entertaining way,” said Jesse Sutton, Chief Executive Officer, Majesco. “Jillian Michaels’ expertise in the fitness world coupled with the innovative Wii Balance Board lets us deliver a compelling game that will change the way America approaches home fitness.”

“As a huge gamer myself with younger siblings and godchildren, I recognize the importance of staying current with how people digest their media and information,” said Jillian Michaels. “I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic in this country today. I couldn’t be more excited about partnering with Interactive Game Group and Majesco to bring a family-oriented fitness video game to the market.”

Frederic Chesnais, founder of Interactive Game Group (I2G), added, “This project is exactly why I created I2G–to bring talented people together and facilitate the creation and distribution of highly-innovative interactive entertainment.”

In Jillian Michaels’ Fitness Ultimatum 2009 players become new recruits in Jillian’s boot camp where they enroll in a unique training program composed of challenging fitness tests and an ever-changing series of workouts. Players choose their workout from four types–Weight Loss, Strength Training, Intervals and Hill Climb–and set the intensity to light, medium or hard for a duration between 10 and 60 minutes. By completing exciting Wii Remote and Wii Balance Board motion-based challenges that range from crossing monkeybars to climbing ladders and rowing, players can also unlock lifestyle and fitness video tips from Jillian. Players can even track their progress based on calories burned and workout intensity. In addition, a Competitive Party Mode lets two players race against each other through entertaining individual challenges or through the entire Physical Training course to earn the winning time.

Developed by 3G Studios, Jillian Michaels’ Fitness Ultimatum 2009 for Wii is expected to release this holiday season. For additional information about Majesco’s exciting line of products, please visit