Yesterday, we learned of an update to EA Sports’ Madden NFL 10 for the PlayStation 3 and Xbox 360 which introduces an annoying in-game ad for Madden Arcade/Microsoft’s Bing search engine (respectively) which appears before every snap.
While trying to rip a video of the ad in action and waiting for EA to return comment, Ripten found that the ad was gone. “I’m not sure if the ad is time of day based or what but it isn’t showing up anymore. Could we have possibly got our point across to EA that quickly?”
However, Kotaku has pointed out that the ad apparently remains in the Xbox 360 version. So if there was any change, it seems that it may only affect the PS3 version for now.