In a recent interview with Nintendo of America’s Executive V.P. of Sales and Marketing, Cammie Dunaway, MTV Multiplayer put forth that Nintendo has Nintendo fans locked up, but have done little personally to appeal to the sort of crowd who is into games such as Halo, Call of Duty, or BioShock. Asked if they might be able to more effectively reach that audience in 2009, she said:
Well, certainly, I feel there are titles that should make that group stand up and pay attention next year. If you look at something like [Sega-published first-person shooter] “The Conduit,” that’s really pushing the edge of graphic capabilities on the Wii and doing things that people didn’t think were possible. And I think, one, that makes other developers stand up and take notice. And two, that makes consumers say, “Huh. Maybe there’s something to this.” Or if you look at [Sega-published brawler] “Mad World” [you can see] just the sheer creativity of that graphic style and the impact of the black and the white and the red.
I think that next year you’re going to see the tide turn a little bit, in terms of people realizing that the Wii can have something of interest for everybody. — Cammie Dunaway, to MTV Multiplayer
Asked more specifically about first-party efforts to reach that audience, she noted:
I would assume that a title like [Nintendo-published 3D shoot-em-up] “Sin & Punishment” â€” and bringing that [intellectual property] to the U.S. for the first time â€” would start to get at that action-seeking, thrill-seeking need that that audience has. “Punch-Out,” while it may be more of a Nintendo fanboy [kind of game], still, I think, gets at that need for action.
So, yeah, I think next year is going to be a pretty good year in terms of the breadth of offerings that are going to be out there for a bunch of folks. — Cammie Dunaway, to MTV Multiplayer
And of course, if they should commence with the “Play on Wii Selection” versions of Metroid Prime and Metroid Prime 2: Echoes here, that may further appeal to some people who missed those the first time around.