Promoting your product through a national tour is nothing new. And hey, it seems to work; and what better way to promote Guitar Hero II than by having a van tour the nation â€“ like a real band. Microsoft has put together a specially equipped jam mobile, featuring two moving vans with video screens and copies of the game.
One van hit is destined to rock at San Francisco this week, while the other will be at Boston. Next week the vans will be in Los Angeles and New York.