With the hype of the Wii and DS, EA is grabbing a slice of the pie by launching two launch period titles, Madden NFL 07 and Need for Speed: Carbon for the Wii. They are including five more titles made available by the end of March 2007.
â€œWe have ramped up [game] production for the Wii and DS Liteâ€ (based off of the strong DS market, and great showing for the Wii at E3), according to an EA representative.
EA is targeting Nintendo’s products to increase revenue. The retail value for Nintendo first party titles is expected to be around a $49.99 USD price range.
Stay tuned, we’ll have more.