EA and Microsoft Agree to 2Yr In-Game Ad Campaign

Tired of seeing in-game advertising of your favorite products showing up in your games? Well, it appears that you’ll be enjoying these advertisements for at least another two years thanks to Massive, Inc. and EA. Microsoft subsidiary Massive, Inc. announced today that they will continue to provide in-game advertising for EA and their future titles.

The two-year deal will allow for more ads of real-life products to be inserted into EA’s games using Massive’s technology, which downloads new ads from a server every time you play the game.

Currently, they haven’t revealed which games will get the new ad campaign; however, Massive stated that EA’s major sport franchises and street racing series will continue to see ad integration.

“EA strongly believes that dynamic in-game advertising is an important growth area for our business, and is one of many opportunities we are pursuing in growing the advertising market,” said Kathy Vrabeck, president of the Casual Entertainment Label at EA. “We selected Massive because they are the industry leader in this space with a global sales footprint, solid brand recognition and in-depth experience in video game advertising.”

Don’t be surprised to see the Goodyear blimp fly over head during your next run to the Super Bowl in Madden.