Codemasters announced today the introduction of a new, company wide identity in the formation of a brand new logo described as is “consumer facing with placement in-game and across the company’s packaging and marketing materials.” Consumers can expect the updated logo to appear in such upcoming titles as Colin McRae: DIRT, Overlord and Hospital Tycoon.
“The new Codemasters logo is bold and enigmatic and its introduction is a further milestone in the progress of the company,” says Rod Cousens, Codemasters’ CEO. “Much like our in-house talent, the new logo can flex its creative muscles. It doesn’t have a set color; it may appear in a wide range of color or tonal combinations. To that end, it’s a logo that always has an element of the maverick about it, which reinforces the creativity and playfulness of Codemasters as a whole.”
“The identity can have different moods, depending on whether it is working or playing. When at work, such as corporate literature, it is very sophisticated, confident and businesslike,” says Nicola Hewitt, Director of Marketing at Codemasters. “However, when it is at play and being creative, on packaging and marketing materials, it’s out to have more fun, try new things and to be enjoyed by everyone who comes into contact with it.”
“We thank all at Branded and Clinic for their contribution to evolving the design and philosophy of Codemasters’ refreshed identity,” continues Cousens. “This is the identity that pushes against other logos in the industry; one that helps define Codemasters as different. It’s Codemasters’ logo, but can offer something different every time it is used.”