Capcom Hoping Monster Hunter 3 Will Find Western Success That Matches Japan

During their recent publisher’s earning call for the third quarter, Capcom stated that they plan to “release our leading titles overseas to acquire game users, as the overseas market for Wii is extensive.” To that end, one of their leading titles for the platform is slated to be Monster Hunter 3.

“If we can gain recognition of this product in the European and North American markets, our market strategy will see a noticeable change,” the publisher said.

In Japan, the franchise is an enormous hit for the company, with over 6.3 million units sold as of December 2008, and the much anticipated third installment coming to the Wii this year. The game was initially planned for the PlayStation 3, following the trend of the series having only appeared previously on the PlayStation 2 and PlayStation Portable. But the immense popularity of Nintendo’s console saw to Capcom making a change of plans.

Edge received some additional info of the company’s hopes and plans for the title from the company:

“Monster Hunter is huge in Japan, but not as big in the U.S. and Europe. There is a desire on the part of the company to export this huge hit to the rest of the world at the same level it is received in Japan.

If we can sell a few more million units, the company’s market share will definitely change.” — Chris Kramer, to Edge

I think it’s safe to say that in the past, Monster Hunter hasn’t been the market-leading franchise Capcom would have liked in the Western markets. But one has to wonder if even the popularity of the Wii will be enough to stoke its fires when it comes out here.

At least it seems no one can say Capcom isn’t putting their all into this, unlike some other games that have gathered ill reception from the “core” gamers who play on the Wii.