Xbox Unveils Entertainment Experiences That Put Everyone Centre Stage



June 1, 2009


Xbox Unveils Entertainment Experiences That Put
Everyone Centre Stage

Microsoft rewrites the rules on fun with controller-free entertainment,
Facebook for your TV, plus instant on 1080p HD streaming video

The future of home entertainment has a new name: Xbox 360. Today, Microsoft
Corp. opened the Electronic Entertainment Expo (E3) with a historic Xbox 360
briefing that rocked, tweeted, revved and awakened the world to a new era of
fun and entertainment. In addition to premiering 10 exclusive new games,
revolutionizing the way we watch TV, and making it easier than ever to
connect to friends, Xbox also welcomed visionary filmmaker Steven Spielberg
to introduce “Project Natal” and controller-free gaming.

“Today with cultural visionaries at our side
and controller-free gaming on our horizon, Xbox 360 authored a new page in
home entertainment history,” said Don Mattrick, senior vice president for
the Interactive Entertainment Business at Microsoft. “For us, this E3 is
about breaking down barriers — between generations, between games and
entertainment, and most important, between video game players and everyone
else — in a way that only Xbox 360 can.”

During its briefing, Microsoft showed why
Xbox 360 continues to defy industry sales trends. First: A lineup of
blockbuster games to ignite every passion, including “Forza Motorsport 3,”
“Alan Wake,” “Halo 3: ODST,” and “The Beatles: Rock Band.” Next? A host of
groundbreaking Xbox LIVE services, from instant on 1080p HD streaming movies
and television to Facebook and Last.fm tailor-made for your TV. And rounding
it all out, “Project Natal,” a whole new way to play, no controller
required.

“Project Natal”: No Strings (or
Controllers) Attached

Unveiled for the first time to the public was
“Project Natal,” pronounced “nuh-tall” and a code name for a revolutionary
new way to play, no controller required. See a ball? Kick it, hit it, trap
it or catch it. If you know how to move your hands, shake your hips or
speak, you and your friends can jump into the fun. The only experience
needed is life experience.

Compatible with any Xbox 360 system, the
“Project Natal” sensor is the world’s first to combine an RGB camera, depth
sensor, multi-array microphone and custom processor running proprietary
software all in one device. Unlike 2-D cameras and controllers, “Project
Natal” tracks your full body movement in 3-D, while responding to commands,
directions and even a shift of emotion in your voice.

In addition, unlike other devices, the
“Project Natal” sensor is not light-dependent. It can recognize you just by
looking at your face, and it doesn’t just react to key words but understands
what you’re saying. Call a play in a football game, and players will
actually respond. Want to log onto Xbox LIVE? Simply step in front of the
sensor.

“The next step in interactive entertainment
is to make the controller disappear,” said Steven Spielberg, visionary
director and producer. “With ‘Project Natal,’ we’ll see games that bring
everyone together through technology that actually recognizes us.”

The Best of the Internet, Custom-Made for
Your TV

Groove, party or connect with a friend. Xbox
LIVE, the world’s largest social network on TV, today announced Facebook and
Last.fm would be tailor-made for your TV, only on Xbox 360. Microsoft also
announced Xbox LIVE Party for movies, which allows movie experiences to be
shared — on the couch or across the country over Xbox LIVE in supported
movies.

“We are always asking ourselves how to make
the TV more social,” said John Schappert, corporate vice president of
Interactive Entertainment LIVE, Software and Studios at Microsoft. “By
bringing Facebook, Last.fm and Xbox LIVE Party for movies and TV shows to
Xbox LIVE, we’re not only extending the walls of your living room beyond
your home to your friends in different corners of the world, we’re creating
the definitive social network, uniting more than 200 million people to share
status updates, pictures, thoughts on music and the world’s best online
gaming experience.”

The addition of Facebook to Xbox LIVE means
friends are always connected, anytime, anywhere — from virtually any couch.
But updating your status and sharing photos won’t be the only things you can
do. Using Facebook Connect, you can share your greatest moments in gaming by
posting updates and screenshots from supported games directly to Facebook.
Don’t let your moment of glory fade away — make sure everyone sees it with
Facebook Connect, starting with the future version of the premier EA SPORTS
golf franchise “Tiger Woods PGA TOUR®.”

A first for TV, Last.fm1, part of the CBS
Interactive Music Group, will give Xbox LIVE subscribers access to millions
of songs streaming through Xbox 360 to the best speakers in the house. Xbox
LIVE subscribers will be able to create their own free, personalized radio
stations and listen to them with friends in the living room or across the
country.

Xbox 360 also solidified its place as one of
the leading social entertainment networks by announcing Xbox LIVE Party for
movies. Go to the cinema with your friends whether you are sitting on the
same couch or in living rooms across the country. Starting this year, you
can share a virtual theater, see your avatar (a virtual you) on the screen,
all while you listen to each other laugh and cry at the movie through voice
chat on Xbox LIVE. With movie parties, the only thing you can’t share is the
popcorn.

1080p HD in an Instant

Continuing a pioneering effort that began
with the introduction of the industry’s first video marketplace in November
2006 and broke new ground with the announcement of the first live TV
straight from a gaming console last week in the U.K., Microsoft today
announced that Xbox would deliver yet another first-to-the-world: instant on
1080p movies and TV with 5.1 surround sound — direct to consoles connected
to compatible HD TVs through the Xbox LIVE social entertainment network.

Starting this fall, a broad selection of
movies and TV shows from Zune video on Xbox 360 will be available to start
and stream instantly, in the highest video quality and at the push of a
button.2 No discs, no waiting for downloads and no delays. Get the selection
of a video megastore, the best video clarity available and the convenience
of on-demand, only on Xbox 360.

In addition, Microsoft announced it will more
than double the number of markets where Xbox LIVE offers its TV shows and
movies, growing from eight to 18, by adding Australia, Austria, Belgium,
Denmark, Finland, Netherlands, New Zealand, Norway, Sweden and Switzerland.
Xbox LIVE members in these markets will have access to instant on 1080p
video. New Xbox LIVE Video Marketplace advancements also came for the U.S.,
U.K. and Ireland specifically:

More choices with Netflix. Watch
movies instantly streamed from Netflix.3 Browse and add selections to your
instant Queue — right on your TV with your Xbox 360. Plus now with Xbox LIVE
Party, you can watch and share supported movies with up to seven friends on
Xbox LIVE. Debating between comedy and horror? Recommend your favorites to
friends and see your virtual you as an avatar on the silver screen.

Live TV with BSkyB Ltd. The Xbox
LIVE commitment to providing the best global entertainment gains momentum
with its newest partner, Sky. Now, for the first time, watch live or
on-demand TV from Sky on Xbox 360, including Sky Sports. Never miss a moment
of your favorite live TV shows, sports, movies and family-friendly
entertainment across the U.K. and Ireland on Xbox LIVE. You can even share
your favorites with up to seven friends in an Xbox LIVE Party.

Games for Everyone

Get behind the steering wheel of the sleek
Audi R8. Rock out with your friends to the latest music and party games.
Discover a new chapter set in the iconic universe of “Halo.” Xbox 360 has
the most celebrated, highly anticipated games and experiences in the
industry. With more than 1,000 titles to date, there’s more than just one
for you.

Get behind the wheel. Hit the
straightaway in more than 400 cars on the world’s most beautiful tracks in
the definitive racing game for this console generation, “Forza Motorsport
3.” Or get your avatar in the driver’s seat as you tear up the track with
your friends in “Joy Ride.”

Adrenaline-rushing exclusives. Xbox
360 is your top destination for the biggest exclusives this year and beyond,
including “Halo 3: ODST,” “Crackdown 2,” “Alan Wake,” “Tom Clancy’s Splinter
Cell Conviction™” and “Left 4 Dead 2.”

Tap into your inner musician. Xbox
360 continues to be the preferred venue for the music games you love.
Discover the magic of music and The Beatles with “The Beatles: Rock Band” or
start a spontaneous singing party with “Lips: Number One Hits.”

The best blockbuster experiences.
Third-party games play better on Xbox 360. Pairing must-have titles such as
this year’s blockbuster from Infinity Ward, “Modern Warfare 2” with Xbox
LIVE, Xbox 360 offers more friends to play with and an exclusive collection
of Game Add-ons.

 

 

 

 

 

 

 

 

 

 

 


For All E3
2009 News and Announcements