Xbox 360 First Gaming System to Reach 10 Million in U.S. Console Sales This Generation

May 14, 2008

Xbox 360 First Gaming System to Reach 10
Million in U.S. Console Sales This Generation

Xbox LIVE tops 12 million members globally as
Xbox 360 console sales hit more than 19 million worldwide

Microsoft Corp. today announced that the Xbox 360
video game and entertainment system has sold over 10 million units in the U.S.,
making it the first current-generation gaming console to break the 10 million
mark in the U.S. The U.S. install base contributes to global sales of over 19
million, more than any other current-generation console.

“This year will be the largest in the history of
the video game industry, with Xbox 360 leading the charge in the U.S. and
abroad,” said Don Mattrick, senior vice president of the Interactive
Entertainment Business in the Entertainment and Devices Division at Microsoft.
“History has shown us that the first company to reach 10 million in console
sales wins the generation battle. We are uniquely positioned to set a new
benchmark for the industry.”

This announcement comes on the heels of one of
the biggest entertainment launches in history, “Grand Theft Auto IV,” on April
29, 2008. Gamers eager to experience “Grand Theft Auto IV” online helped boost
Xbox LIVE global membership to over 12 million this month. Fueled by an
unparalleled combination of access to friends and family, the best online gaming
features, and the best entertainment content, the Xbox LIVE service has doubled
in membership in only one year’s time.

“Reaching an installed base of 10 million
consoles in the U.S. is a significant achievement and an essential milestone on
the road to market leadership,” said Billy Pidgeon, research manager at IDC.
“Perhaps more important is the Xbox 360 worldwide online base — 12 million Xbox
LIVE gamers is the largest community in the connected console games sector,
which represents the greatest growth opportunity in the console market and where
Microsoft has been the leader for two generations.”

Xbox 360 leads with the industry’s highest
software attach rate, more than any other console this generation, and is home
to the best-selling games. With the launch of Grand Theft Auto IV in April, Xbox
360 is now the home to more than 16 platinum titles that have sold through one
million units or more including hits like “Halo 3,” “Madden NFL 07” and “Madden
NFL 08,” “Gears of War,” “Guitar Hero II” and “Guitar Hero III: Legends of Rock”
and “Call of Duty 2, Call of Duty 3 and Call of Duty 4: Modern Warfare,” giving
Xbox 360 two times more platinum-selling titles than the Wii and a 16:2 lead
over the PlayStation 3 in game titles topping one million in sales. Games not
only sell better on the Xbox 360, they play better, too: Xbox 360 has 91 titles
with a Metacritic review score of 80 or higher, compared with just 22 titles for
Wii and 50 titles for PlayStation 3.