Xbox boss Phil Spencer: We have the ambition to build the best gaming console for fans

A new video interview between Phil Spencer and Major Nelson has the newly appointed Xbox Boss discussing his plans for the Xbox brand and teasing the company’s E3 agenda.

“The discussions I’ve had with [Microsoft CEO Satya Nadella] and what Xbox means—we have the ambition to build the best gaming for console fans,” Spencer said. “A gaming console that plays the best games and has the best entertainment. To be in a company that has the resource, ambition and the drive to make that happen, it’s incredibly motivating for me.”

Centering his attention, Spencer describes the unification of the Xbox brand—Xbox, Xbox Live, Xbox Video, Microsoft Studios etc.—as an important step forward for the company. “That feedback loop we found between the game creators, the console and the platform team, is really what I’m striving for now in bringing all those teams together, to create those magical moments where the creators are impacting the platform and the platform is pushing on the creators.”

It seems we’ll be seeing the reveal of one such magical moment at E3 2014. “We’ve got a game we haven’t announced yet that we’re going to show on stage at E3, but I was looking at it yesterday,” Spencer said. “It’s another fantastic setting and there’s a soulful feeling to the game,” he continued, likening the mystery title to the splendor of Brothers: A Tale of Two Sons and Limbo.

Spencer was appointed to his new position at Xbox just last month, alongside Microsoft's new CEO Satya Nadella.