WWE SmackDown Vs. RAW to Ship Nov. 2nd


Kyle Walker

THQ/ Media Relations


First Ever PlayStation 2 WWE
Wrestling Game Featuring Online Play Supported by Multi-Million Dollar Marketing

CALABASAS HILLS, Calif., October 26,
2004 – THQ Inc. (NASDAQ: THQI) and JAKKS Pacific, Inc. (NASDAQ: JAKK) today
announced their newest World Wrestling Entertainment® (NYSE: WWE) licensed video
game, WWE SmackDown! Vs. RAW for the PlayStation 2 computer entertainment
system, is in the final steps of manufacturing and will begin shipping to
retailers throughout North America on November 2, 2004.

WWE SmackDown! Vs. RAW will be the
first WWE videogame to feature online play and authentic WWE Superstar voice
over. Additionally, THQ and JAKKS Pacific announced that WWE SmackDown! Vs. RAW
will be supported by a multi-million dollar marketing campaign including TV,
print, online, exclusive in-program features during WWE programming and
promotions with key retail partners.

"The SmackDown! franchise is the
best selling wrestling series of all-time and we’re backing it with a
comprehensive marketing campaign targeting both core wrestling fans and
mass-market gamers alike," said Peter Dille, senior vice president of worldwide
marketing, THQ. "We worked closely with the WWE creative team to insure that our
TV creative delivers the action, attitude and excitement that fans expect from
WWE programming."

"WWE SmackDown! Vs. Raw is a huge
step forward for the franchise, said Nelo Lucich, vice president of interactive,
JAKKS Pacific. "With the top superstars from both Raw and SmackDown!, in
addition to online play, this game is sure to be a hit this holiday season."

For more information about WWE
SmackDown! Vs. RAW for PlayStation 2, please visit

About World Wrestling Entertainment,
Inc. World Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated media and
entertainment company headquartered in Stamford, Conn., with offices in New
York, Los Angeles, Toronto and London. Additional information on the company can
be found at http://www.wwe.com/ and
http://corporate.wwe.com/ . Information
on television ratings and community activities can be found at
http://parents.wwe.com/ .

About JAKKS Pacific JAKKS Pacific,
Inc. is a multi-brand company that designs and markets a broad range of toys and
leisure products. The product categories include: Action Figures, Arts &
Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys,
Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys and
Dolls. The products are sold under various brand names including Flying Colors®,
Play Along®, Road Champs®, Remco®, Child Guidance®, Pentech®, Trendmasters®,
Toymax®, Funnoodle®, Go Fly a Kite® and ColorWorkshop(TM). The Company also
participates in a joint venture with THQ Inc. that has exclusive worldwide
rights to publish and market World Wrestling Entertainment(TM) video games. For
further information, visit

is a leading, worldwide developer and publisher of interactive entertainment
software for a variety of hardware platforms including PC CD-ROM, wireless
devices, and those manufactured by Sony Computer Entertainment America Inc.,
Nintendo and Microsoft. The THQ web site is located at www.thq.com. THQ and the
THQ logo are trademarks and/or registered trademarks of THQ Inc.

Trademarks The names of all World
Wrestling Entertainment televised and live programming, talent names, images,
likenesses, slogans and wrestling moves and all World Wrestling Entertainment
logos are trademarks which are the exclusive property of World Wrestling
Entertainment, Inc. All other trademarks, product names, company names and logos
cited herein are the property of their respective owners. All other trademarks,
product names, company names and logos cited herein are the property of their
respective owners.

This press release may contain
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such statements include, but are not limited to,
the release and features of WWE SmackDown! Vs. RAW. These forward-looking
statements are based on current expectations, estimates and projections about
the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ")
and are based upon management’s beliefs and certain assumptions made by
management. Such forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially from those
expressed or implied by such forward looking statements, including, but not
limited to economic, competitive and technological factors affecting the
operations, markets, products, and pricing of THQ. Unless otherwise required by
law, THQ disclaims any obligation to update its view on any such risks or
uncertainties or to revise or publicly release the results of any revision to
these forward-looking statements. Readers should carefully review the risk
factors and the information that could materially affect THQ’s financial
results, described in other documents that THQ files from time to time with the
Securities and Exchange Commission.