World of Warcraft Launches in China



MMORPG Continues to Grow as Blizzard Entertainment
Welcomes Host of New Players




Calif.– June 06, 2005 – Blizzard
Entertainment® today announced that
World of Warcraft
®, its
massively multiplayer online role-playing game (MMORPG), has officially
launched in China. Players in China can now download the game, create accounts
and experience the epic adventure of the
® series in an immersive and continually
evolving online environment. The commercial launch of
World of Warcraft
follows a highly
successful open beta period in China during which the game reached a peak
concurrency – the total number of subscribers playing simultaneously – of more
than 500,000 players.


“It has always
been a goal at Blizzard to become a major developer and publisher for the
Chinese gaming market," said Mike Morhaime, president and co-founder of
Blizzard Entertainment. “We feel that China offers a huge and eager audience
and it is poised to become the next great region in gaming. We are simply
thrilled to be bringing World of Warcraft
to this great country. With fully localized content, a regional
network infrastructure, and local, around-the-clock customer support, we
believe that World of Warcraft
will provide Chinese gamers with an unparalleled game experience.”


To provide players
with an incomparable level of service, Blizzard Entertainment has partnered
with local publisher The9, who it believes to be the most talented MMO
operator in China. The9 will help operate and manage
World of Warcraft
in China,
including all aspects of support. The9’s dedicated team, composed entirely of
Chinese management and staff, will serve as an integral part of the game’s
development and customer service efforts. They will assist in the
synchronization of content updates, the delivery of player feedback to the
developers, and will help ensure accurate localization to keep the game
relevant and tailored to Chinese gamers. Furthermore, this local team will
offer 24-hour support year around, with direct game master (GM) support and
local call-center representatives dedicated to helping players with questions
regarding gameplay and/or technical issues.


To deliver
top-notch customer support and maintain a safe and secure service, Blizzard
and The9 have implemented an authorization CD-key system for the official
launch of World of Warcraft.
This system will help protect the game from malicious hack programs that could
otherwise affect players’ enjoyment of the game.


Only players who
have purchased an authorized CD key will be able to activate their accounts
and enter the game. Each CD key costs 30 Yuan/RMB and can be purchased with a
World of Warcraft Points Card.
Point Cards also cost 30 Yuan/RMB and can be used at a rate of 9 points per
hour (0.45 Yuan/hour) to play World of


For more
information on World of Warcraft,
including pricing, promotions, and gameplay features, please visit Blizzard’s
official website:


About Blizzard

Best known for
blockbuster hits including the Warcraft®,
and Diablo®
series, Blizzard Entertainment® (,
a division of Vivendi Universal Games, is a premier developer and publisher of
entertainment software renowned for creating many of the industry’s most
critically acclaimed games. Blizzard’s track record includes nine #1-selling
games and multiple Game of the Year awards. The company’s free Internet gaming

reigns as the largest in the world, with millions of active users.