World Class Pros Bolster Activision’s Extreme Sports Product Line

 

FOR IMMEDIATE RELEASE For Information, Contact:
Julia Roether
Sr. Manager, Corporate Communications
Activision, Inc.
(310) 255-2727
[email protected]
 

SHAUN PALMER AND KELLY SLATER JOIN ACTIVISION’S ROSTER OF TOP ACTION-SPORTS ATHLETES

World Class Pros Bolster Activision’s Extreme Sports Product Line

Santa Monica, CA – May 11, 2000 – Strengthening its leadership position in the fast-growing extreme sports genre, Activision, Inc. (Nasdaq: ATVI) announced today that it has entered into exclusive partnerships with world-champion snowboarder Shaun Palmer and world-class surfer Kelly Slater to develop next-generation console games based on both athletes. Palmer and Slater will work closely with Activision to develop the titles as well as being designated spokespeople for the games. Activision expects to release both games in 2001.

“Shaun and Kelly are award-winning champions in their fields, and both are unique, well-known celebrities who will enhance our line-up of dynamic cyber athletes,” states Ron Doornink, President and COO, Activision, Inc. “Activision’s hold on the action-sports genre is rooted in our commitment to signing top-level athletes to contribute authenticity and realism to the games that we make. We are excited to have Shaun and Kelly as spokespersons for Activision’s line of extreme sports products.”

Winner of six X-Games gold medals, Shaun Palmer is a five time winner of the International Snowboarding Federation’s World Boardercross and has been hailed by USA Today as the “acknowledged master of the sport.” Palmer has become the quintessential extreme sports athlete, winning competitions in snowboarding, extreme skiing, mountain bike racing, and motocross. He will kick off his entry into the interactive software arena with an appearance in Activision’s booth at the 2000 Electronic Entertainment Expo.

Considered by many to be the best-known surfer in the world, Kelly Slater set a world record in 1998 when he won his sixth world title. Slater first became the World Professional Surfing Champion in 1992 at the age of 20, and then garnered an additional five titles from 1994 – 1998. In securing the title five years consecutively, Slater set yet another record. The renowned athlete has spent eight years touring the globe, competing in and winning tournaments, including the Coke Surf Classic in Australia and the Quicksilver Surfmasters in France. 

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $436 million for the fiscal year ended March 31, 1999.

Activision maintains operations in the US, Canada, the United Kingdom, France, Germany, Japan, Australia and The Netherlands. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at <http://www.activision.com>. 

The statements contained in this release that are not historical facts are “forward-looking statements.” The company cautions readers of this press release that a number of important factors could cause Activision’s actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 1999, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings.

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