WebWars Takes New Name, Electric Bat Interactive

March 9, 2010

WebWars
Takes New Name, Electric Bat Interactive

Expands Strategy for Making
Innovative Social Games

WebWars, the company that pioneered
layered reality gaming (LRG), has rebranded itself as Electric Bat Interactive (EBI)
in order to reflect the studio’s new level of dedication to a broad range of
innovative interactive entertainment. The new moniker was inspired by the
Mexican free-tailed bats that fill the skies of downtown Austin, where the
company is headquartered.

Electric Bat Interactive will focus
on bringing new entertainment experiences to multiple platforms, while
continuing to launch its announced Web-based titles: WebLords, a strategic
fantasy player-versus-player game, and Weblings, a colorful collection game for
players of all ages filled with adorable critters to collect and play with. Both
games are played on any site across the Web via the company’s proprietary
layered reality gaming technology.

"Consumers are looking for fun
social and interactive entertainment that is easily accessible, without
requiring a major investment in time or resources," said Cindy Armstrong, CEO,
Electric Bat Interactive, LLC. "By allowing our players to either jump into a
game on any website or simply pulling out their smartphone, we will meet those
needs by bringing the games to where the gamers are, rather than requiring
players to hunt for games to play. Becoming ‘Electric Bat Interactive’
reinforces our studio’s commitment to meet these consumer demands by creating a
diverse catalog of social interactive entertainment across multiple platforms.
As we bring more online games to market with our LRG technology, we will explore
additional strategies and opportunities that will allow our fans to access EBI
content anywhere, any time."

Electric Bat Interactive’s LRG
platform turns literally any site on the Web into a social online game. With the
Gamebar, a downloadable toolbar for Internet Explorer and Firefox, EBI
un-tethers players, giving them the freedom to enjoy games, including WebLords
and Weblings, while browsing their favorite sites. The games have a fast
learning curve and can be played essentially anytime, anywhere, from any
computer with an Internet connection.

The LRG platform leverages existing
open source technology within a reusable modular game system. These modules
enable interchangeable themes, characters, gameplay mechanics and standard game
components, such as social networking, chat features and billing. This allows
developers to roll out new games on an aggressive timeline. EBI can choose from
a variety of features for its future title development, drastically reducing
time-to-market and costs. The modules are also backwards compatible, enabling
EBI to upgrade existing games with future developments, in order to extend a
successful franchise.