Video Game journalist Geoff Keighley, host of Spike TV's GTTV, posted a picture on Twitter today of the VGA billboard in Times Square teasing a world premiere of a PS3 exclusive.
Keighley described it as a "PS3 exclusive you won't believe."
Recent reports of Sony producing a Super Smash Bros.-type mascot fighter have led many to believe the announcement could be for the game currently codenamed "Title Fight".
Fans have chimed in with what they would like to see, ranging from a new God of War to the announcement that Grand Theft Auto 5 will be exclusive to PlayStation 3 – hey, he said "unbelievable" right?
What would you like the PS3 exclusive game to be?