Ubisoft to Launch New Eco-friendly Packaging

April 19, 2010

to Launch New Eco-friendly Packaging

Ubisoft Launching Eco-Friendly
Packaging for Upcoming PS3, Xbox 360 and PC Games

Today Ubisoft announced an
environmental initiative to eliminate paper game manuals, replacing them with an
in-game digital manual for all titles on PlayStation 3 and Xbox 360. The
program, the first initiative of its kind in the video game industry, launches
worldwide with Shaun White Skateboarding this holiday 2010.

Ubisoft’s digital game manuals will
provide multiple benefits for the player and the environment. Including the game
manual directly in the game will offer the player easier and more intuitive
access to game information, as well as allow Ubisoft to provide gamers with a
more robust manual. Ubisoft internal data shows that producing one ton of paper
used in Ubisoft’s game manuals consumes an average of two tons of wood from 13
trees, with a net energy of 28 million BTU’s (equivalent to average heating and
energy for one home/year), greenhouse gases equivalent of over 6,000 lbs of CO2,
and wastewater of almost 15,000 gallons.

“It’s pretty cool that Ubisoft is
making a conscious effort to go green with its new video game packaging,”
commented Olympic Gold Medalist Shaun White. “I’m excited for my new
skateboarding game to come out and stoked that it will be the very first Ubisoft
game to be part of their green packaging initiatives.”

In addition to Ubisoft’s efforts to
decrease paper usage in its game packaging, Ubisoft has partnered with
Technimark, Inc. to release the entertainment industry’s most
environmentally-responsible DVD case for all of its future PC titles in North
America. The 100 percent-recycled polypropylene “ecoTech” DVD case will make its
debut with Ubisoft’s Tom Clancy’s Splinter Cell Conviction PC video game on
April 27, 2010. Ubisoft has featured digital game manuals in its PC titles
distributed in North America since March 2010.

“Ubisoft is often recognized for
making great games, but it’s a special privilege to be the industry leader at
saving trees,” said Laurent Detoc, president of Ubisoft North America.
“Eco-friendly initiatives are important to the global community and introducing
in-game digital manuals on Xbox 360 and PS3 is just the latest example of
Ubisoft’s ongoing commitment to being a more environmentally conscious company.”