Ubisoft Partners with Gold’s Gym on New Cardio Workout Video Game

February 25, 2009

Ubisoft
Partners with Gold’s Gym on New Cardio Workout Video Game

Ubisoft announced today that it has
partnered with Gold’s Gym, the world’s leading authority on health and fitness,
to create the video game Gold’s Gym: Cardio Workout. Licensed by Rocket Co.,
Ltd., the game will be in North America stores on March 31, 2009 and it will be
available exclusively for the Wii.

"We are excited to partner with
Ubisoft on our first video game,” commented Lisa Zoellner, chief marketing
officer of Gold’s Gym International. "It is a natural extension of our brand and
is in line with our mission to get more people around the world excited about
exercise and fitness. We believe that the game will provide consumers with a
workout that is both fun and rewarding.”

Compatible with the Wii Balance
Board accessory, the game provides players with a personal training experience.
Players can perform a variety of exercises including cardio boxing, running,
sit-ups and other activities while also tracking burned calories and body weight
evolution. In addition, the game offers multiple training modes and fitness
levels, and the difficulty of the gameplay evolves as the player’s fitness level
increases.

"As a leader in personal training,
we are thrilled to collaborate with Gold’s Gym on a new cardio workout game,”
said Tony Key, senior vice president of sales and marketing at Ubisoft. "In
order to provide an authentic Gold’s Gym experience the game will incorporate
gym signage and dialogue into the game.”

As part of the partnership, the game
will be co-marketed by Gold’s Gym and Ubisoft. Each game will include a coupon
for a one week free trial to Gold’s Gym. In addition, Gold’s Gym Cardio Workout
will be featured throughout the Gold’s Gym clubs, on the Gold’s Gym website, and
the game trailer will be displayed on the Gold’s Gym Broadcast Network. A demo
of the game will also be available at various Gold’s Gym facilities.