Ubisoft Partners With Fremantlemedia Enterprises To Publish The Price Is Right Video Game

July 15, 2008


The Longest-Running Game Show in
Television History Arrives on Wii, Nintendo DS, PC and Mac.

Today Ubisoft announced that it has
partnered with FremantleMedia Enterprises (FME) to publish THE PRICE IS RIGHT(TM)
for the Wii(TM) home video game system from Nintendo, the Nintendo DS(TM)
system, PC, and Mac®. Developed by Ludia and FremantleMedia Enterprises (FME),
The Price is Right video game is based on the longest running game show in
television history, now in its 35th season. Like the contestants on the game
show, players will be able to bid on products, play the famous pricing games,
and spin the Big Wheel for the chance to win prizes in the Showcase Showdown.

In conjunction with the video game
launch, Ubisoft has also created THE PRICE IS RIGHT video game website

,  so website visitors can sample the
video game before it is available at retail stores. Visitors can also play
"Punch-A-Bunch” online for the chance to win prizes such as a Wii prize pack and
official merchandise. The winner of the grand prize will play "Plinko” at THE
PRICE IS RIGHT LIVE! show in Las Vegas for up to $5,000. More games will be
available soon for website visitors to play.

THE PRICE IS RIGHT video game will
feature a single- and multiplayer mode for up to four players. Many of the
classic pricing challenges that viewers have known and loved for generations,
such as "Plinko,” "Three Strikes,” "Hole in One,” and "Cliffhanger,” will also
be in the game. The Wii version will have specialized controls that allow
players to spin the Big Wheel, putt through "Hole In One,” or take a swing at
"Punch-A-Bunch.” The voice of announcer Rich Fields, actual sounds and music
from the show, and classic video footage will ensure an authentic experience for

THE PRICE IS RIGHT video game will
be available in North America September 2008.


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2008 News and Announcements