Ubisoft Kicks The Habit With New Coach Game

November 19, 2008

UBISOFT KICKS THE HABIT WITH NEW
COACH GAME

My Stop Smoking Coach with Allen
Carr a First for Nintendo DS

Today Ubisoft announced that My Stop
Smoking Coach with Allen Carr is now available on store shelves. Designed
exclusively for the Nintendo DS(TM) system, My Stop Smoking Coach with Allen
Carr provides players with an entertaining, interactive method to quit smoking.

Based on the method outlined in the
international best seller, Allen Carr’s Easyway to Stop Smoking, My Stop Smoking
Coach with Allen Carr removes the smoker’s belief that smoking provides any
genuine pleasure or crutch, and takes away the feeling of deprivation, therefore
ridding the smoker of the fear of stopping.

My Stop Smoking Coach with Allen
Carr is the latest title to be released under the "My Coach” brand, part of
Ubisoft’s Games for Everyone division. Made up of a series of games that foster
self-improvement while entertaining players at the same time, other titles in
the brand include My Weight Loss Coach (for Nintendo DS), which helps players
maintain a healthy lifestyle, and My Fitness Coach (for Wii(TM)), a game that
allows players to create, engage in, and track their own fitness program.

My Stop Smoking Coach with Allen
Carr is rated E for Everyone by the ESRB and has a manufacturer’s suggested
retail price of $29.99. It can be purchased anywhere video games are sold.