November 14, 2006
Ubisoft
Announces Tom Clancy’s Rainbow Six Vegas Online Challenge
Ubisoft Leverages Partnerships with Future
U.S., Inc., Automotive and Video Game Retail Giants for First Ever Rainbow Six
Tournament
Today Ubisoft, one of the world’s largest video
game publishers, announces Tom Clancy’s Rainbow Six® Vegas Challenge, an online
video game tournament sponsored by Gamestop and EB Games, Future U.S., Inc. and
Dodge. The tournament kicks off December 27 and will pit four-player teams
against each other to battle it out in the exciting Vegas locations featured in
the highly anticipated first-person shooter Tom Clancy’s Rainbow Six® Vegas for
the Xbox 360(TM) video game and entertainment system from Microsoft. The
tournament will be held on the Xbox Live online game service and will culminate
in an online championship on January 28, 2007. The winning player will take home
an all-new 2007 Dodge Nitro.
"The Rainbow Six franchise revolutionized the way
people played console games online and it remains one of the hottest franchises
on Xbox Live,” said Tony Key, vice president of marketing at Ubisoft. "Ubisoft
is thrilled to be bringing its partners and the Rainbow Six fan base together to
celebrate the launch of Tom Clancy’s Rainbow Six Vegas with this very exciting
online tournament.”
Ubisoft, Dodge and GameStop EB Games partnered
with Future U.S., Inc. to create an integrated media campaign involving print,
online and demo discs to promote Tom Clancy’s Rainbow Six® Vegas, the online
tournament and the all-new 2007 Dodge Nitro. Future’s new U.S. Web site,
www.gamesradar.com, will prominently feature tournament news and information in
the weeks leading up to and during the event. Future’s U.S. games magazines,
Official Xbox Magazine, PC Gamer, and PSM: Independent PlayStation Magazine will
advertise the tournament, and a special 30-second trailer highlighting the
Challenge will be featured on demo discs included with copies of Official Xbox
Magazine and PC Gamer magazine.
"Future’s relationships with Ubisoft and Dodge
made this partnership a perfect match for us,” stated Simon Whitcombe, Group
Publisher, Future U.S. "Future is uniquely positioned to deliver the Tom
Clancy’s Rainbow Six® Vegas Challenge message to the 18 to 34 year-old game
playing demographic.”
GameStop and EB Games retail stores will feature
the Tom Clancy’s Rainbow Six® Vegas Challenge hourly in its 3,600 U.S.
locations, as well as Tom Clancy’s Rainbow Six® Vegas banners and in-store
displays. Ubisoft also partnered with Prima Games to create a special Tom
Clancy’s Rainbow Six® Vegas Challenge strategy guide that will be available free
of charge, exclusively at GameStop and EB Games stores while supplies last.
"Ubisoft has been a leader in developing
comprehensive online tournaments that engage video game enthusiasts and tangibly
build the gaming community,” said Tom DeNapoli, Vice President, Marketing,
GameStop Corp. "We are excited to bring our passionate army of gamers to this
exciting event.”
To register and learn more about Tom Clancy’s
Rainbow Six Vegas Challenge, please visit
www.gamestop.com/rainbowsixtournament.
Tom Clancy’s Rainbow Six® Vegas ships November
20, 2006 for the Xbox 360(TM).
