Ubisoft Announces Surf’s Up Has Shipped To Store Shelves

May 30, 2007


Hang Loose with the characters
from Sony Pictures Animation’s Surf’s Up

In anticipation of the June 8, 2007,
release of Columbia Pictures’/Sony Pictures Animation’s Surf’s Up, Ubisoft, one
of the world’s largest video game publishers, has shipped the Surf’s Up(TM)
video game to store shelves. The game is the latest in the continuing
partnership between Ubisoft, Sony Pictures Consumer Products and Sony Pictures

Surf’s Up(TM) for the PSP® (PlayStation®Portable)
system, consoles and PC are rated E10+ and have a MSRP of $49.99 for the
PLAYSTATION®3 computer entertainment system, Xbox 360(TM) video game and
entertainment system from Microsoft and Wii(TM) home video system from Nintendo;
a MSRP of $39.99 for the PlayStation®2 computer entertainment system, PSP
system, and Nintendo GameCube(TM); and a MSRP of $19.99 for the PC. Surf’s Up(TM)
for the Nintendo DS(TM) and Game Boy® Advance is rated E and has a MSRP of

"The Surf’s Up video game expands on
the movie experience and recreates the Surf’s Up universe in a fun, extreme
sports surfing competition,” said Tony Key, vice president of marketing for
Ubisoft. "Players will take to the waves and relive the movie through an
exciting surf adventure in which they can execute over-the-top, arcade-style
surf tricks while shredding intense 3D waves in action-packed surf locales.
Players can become surf legends in the Surf’s Up game.”

About Surf’s Up Surf’s Up is an
animated action-comedy that delves behind the scenes of the high-octane world of
competitive surfing. The film profiles teenage Rockhopper penguin Cody Maverick
(Shia LaBeouf), an up-and-coming surfer, as he enters his first pro competition.
Followed by a camera crew to document his experiences, Cody leaves his family
and home in Shiverpool, Antarctica, to travel to Pen Gu Island for the Big Z
Memorial Surf-Off. Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon
Heder), famous surf promoter Reggie Belafonte (James Woods), surf talent scout
Mikey Abromowitz (Mario Cantone) and spirited lifeguard Lani Aliikai (Zooey
Deschanel), all of whom recognize Cody’s passion for surfing, even if it’s a bit
misguided at times. Cody believes that winning will bring him the admiration and
respect he desires, but when he unexpectedly comes face-to-face with a washed-up
old surfer (Jeff Bridges), Cody begins to find his own way, and discovers that a
true winner isn’t always the one who comes in first.

About the Game Surf’s Up(TM) is an
exciting arcade surfing and extreme sports video game. The action is set at the
annual Reggie Belafonte Big Z Memorial Surf-Off, where surfers from around the
world are ready to risk it all for glory. Players will experience the rush and
thrills of surfing in exotic surf spots around Pen Gu Island and can rip it up
and play as one of 10 characters from the film, including Cody, the young
challenger from Shiverpool; Tank, the merciless champion; or Big Z, the surfing
legend from the past. Only by mastering and understanding the waves can the
player become not just the new champion, but a true surf legend. Game features

  • Innovative arcade and surf
    feeling, with players performing a variety of impressive tricks in the air and
    learning to surf inside a tube.

  • Two modes: Players can win the
    championship in the single-player mode or challenge friends in the multiplayer
    mode, both with easy pick-up-and-play game controls.

  • 10 playable characters with their
    own tricks and characteristics.

  • Impressive water simulation and
    physics. Players can surf in a variety of locations, each with its own waves
    and obstacles – training in the calm water of Shiverpool, riding their first
    tubes in Pen Gu Island and trying to shred the explosive waters of the volcano

  • Tons of unlockable and bonus
    content, including additional surfboards, character accessories, and movie
    clips! (The PLAYSTATION 3 system version has additional film footage not found
    in the other platforms).

  • Customizable surfboards. • Voice
    recordings performed by the film’s star-studded cast, including Shia LaBeouf
    as Cody Maverick; Jeff Bridges as Big Z; Zooey Deschanel as Lani Aliikai;
    Mario Cantone as Mikey Abromowitz; Diedrich Bader as Tank; and Sal Masekela as
    the Sports Penguin Entertainment Network broadcaster.

  • Awesome game soundtrack for
    carving waves, featuring 10 licensed music tracks.

Visit the official website for the
Surf’s Up movie – http://www.surfsup.com 
– and the official website for the Surf’s Up(TM) video game –