Ubisoft and Allen Carr’s Easyway Team up to Help Smokers Quit

May 28, 2008

Ubisoft and
Allen Carr’s Easyway Team up to Help Smokers Quit

Ubisoft to Bring Allen Carr’s Easyway to Stop
Smoking to the Nintendo DS in November 2008

Today Ubisoft announced that it will develop and
publish the video game based on the successful Allen Carr’s Easyway to Stop
Smoking method. Designed for Nintendo DS, Allen Carr’s Easyway to Stop Smoking
is scheduled for release in November 2008.

Published in 50 countries, Allen Carr’s Easyway
to Stop Smoking book is an international best seller, and Allen Carr’s Easyway
network of clinics spans the globe. Over 10 million smokers worldwide have
already turned to Allen Carr’s Easyway books, clinics or DVD in order to stop
smoking. The method removes the smoker’s belief that smoking provides them with
any genuine pleasure or crutch, takes away the feeling of deprivation and
therefore rids the smoker of the fear of stopping. The clinics offer a full
money-back guarantee based on which the success rate after 3 months is over 90%
and independent scientific studies confirm a success rate of over 50% after 12

Brought to an exciting interactive platform,
Nintendo DS, Allen Carr’s Easyway method will take on a whole new dimension.
Players will be actively participating in the game’s content as they input the
details of their smoking habits and even select their own Allen Carr’s Easyway
coach to take them through the process of quitting.

Developed in conjunction with Allen Carr’s top
experts, the game echoes the philosophy of Allen Carr’s Easyway method, enabling
players to be entertained, challenged and to stop smoking at the same time.

"Ubisoft’s creative team has worked hard to
deliver a game that successfully communicates Allen Carr’s Easyway method via
play,” said Christian Salomon, vice president of worldwide licensing at Ubisoft.
"The player experiences a truly interactive engagement with the game through
which he or she learns that it can actually be enjoyable to quit smoking.”

Robin Hayley, managing director of Allen Carr’s
Easyway to Stop Smoking, concurs. "There was an amazing synergy between Allen
Carr’s Easyway team and Ubisoft as we worked on this project,” he said. "Our
experts worked hand in hand with the Ubisoft team to create an entertaining and
illuminating game that delivers Allen Carr’s Easyway method in a new, dynamic
and highly effective way.”