True Crime Guess the City and Win Marcus Ride Sweepstakes Winner Announced

ACTIVISION ANNOUNCES THE

“TRUE
CRIME

GUESS THE
CITY AND WIN MARCUS’ RIDE” SWEEPSTAKES WINNER

Santa Monica – August 30,
2005 – Activision, Inc. (Nasdaq: ATVI) today announced that Chris Spencer of
Fitchburg, Wisconsin is the Grand Prize winner of the “True
Crime
Guess the City and Win Marcus’ Ride” Sweepstakes.  The 40 year old (Financial
Analyst) won a brand new Chrysler 300 tricked out by industry leader Next
Motorsports through a random drawing held
on July 15. 

The promotion, which ran
from May 18 through June 16, in support of Activision’s upcoming
True Crime:
New York City
cop drama
challenged entrants to guess the setting of the company’s upcoming
game.  Fitchburg’s name was chosen from more than 18,000 entrants. 

The Chrysler 300, which
is fully customized in the style of the game’s lead character, Marcus Reed,
features a Brilliant Black Crystal Pearl finish with lowered frame, rimmed out
in 22” Asanti Wheels, Billet front grille, and Lamborghini style doors.
Motorsports has also transformed the interior for maximum entertainment,
adding an Xbox® video game system, SAVV 10.2” headrest monitors, Alpine
AM/FM/DVD/CD player with LCD monitor, as well as booming MA Audio front and
rear component speakers, 4-channel amp, subwoofer amp, and a 12” subwoofer in
a custom Next Motorsports enclosure.  The
True Crime logo is embroidered on headrests and floor mats.