Tokyo Game Show 2007 Begins Today

September 20. 2007

Tokyo Game Show 2007 Begins Today

Theme: “Link up, Reach out, To the World”

  • The hottest information about games for both consumers
    and business is right here in Makuhari.
  • Development of internationalization—a rapid increase
    in the number of overseas exhibitors, the highest to date!
  • The number of exhibitors, the number of booths, and
    the number of titles exhibited have also reached new highs.

The Computer Entertainment Supplier’s Association (CESA), in
cooperation with Nikkei Business Publications, Inc. and the Ministry of Economy,
Trade and Industry (International Business Division), and with special support
from NTT DoCoMo, Inc., will hold the Tokyo Game Show 2007 over a four-day period
from Thursday, September 20 to Sunday, September 23, 2007. The show has its
theme “Link up, Reach out, To the World”, and it will be held in Exhibition
Halls 1 to 8, covering an area of approximately 54,000 square meters, at
Makuhari Messe, Chiba City, in Chiba Prefecture.

In addition to a large number of exhibitors from Japan,
exhibitors from nineteen different countries and regions—USA, UK, Israel,
Ukraine, Australia, the Netherlands, Canada, South Korea, Sweden, Thailand,
Taiwan, China, Germany, Norway, Finland, France, Hong Kong, Jordan and
Russia—will be taking part in the Tokyo Game Show 2007. 217 corporations,
organizations and schools, the highest number to date, will be exhibiting at
this year’s show. The number of booths has also set a new record at 1,735. There
will be 97 exhibitors from overseas, a number which greatly exceeds last year’s
total of 51.

This year marks the full-scale introduction of software titles
for the new home game platforms released over the past two years, and a large
number of major titles are set to go on sale later this year. The number of game
software titles for home video game consoles, including the titles that will be
launched at the show and pre-release titles, comes to 702, another new record
(650 titles last year).

In addition to the significant breakthroughs that were made in
handheld game consoles last year, the launch of a new generation of video game
consoles led to a large expansion in the home game market. This year will see
transitions with a vigor that will exceed even that of last year. The reason for
this is that games have now permeated the lives of women, seniors, and other
people who have not played games before, to say nothing of hard-core games fans,
and the great variety of game software that continues to be released is evidence
of this. It can be thought that the proactive approach to business development
in the game industry in light of this social trend is linked to the expansion of
the scale of the Tokyo Game Show.

The features of this year’s exhibition are as follows:

(1) Both the number of exhibitors and the number of booths are the highest to

(2) The number of titles exhibited has reached an
unprecedented high of 702.

(3) The expansion of the Business Day component of the show
has led to an increase in the number of exhibitors both from Japan and overseas
whose aim is B-to-B sales.

(4) The number of exhibitors from overseas has reached an
all-time high of 97.

(5) The number of exhibitors in the Kids’ Corner has also
reached a new high of 13.

(6) The Tokyo Game Show 2007 will be held as an official event
of the Japan International Contents Festival.

In particular this year, the number of business days at the Tokyo Game Show 2007
has been increased from one day to two, Thursday and Friday, with the aim of
strengthening the event’s impact as a trade show and to promote
internationalization. On these days, the newly-established Business Solutions
Corner and Business Meeting Corner will facilitate business discussions and
information gathering between exhibitors from both Japan and overseas and
visitors to the show, and will further enhance the show’s impact as an
international trade show.

The Tokyo Game Show 2007 will serve as an official event of
the inaugural Japan International Contents Festival (CoFesta*1), a series of
events that will provide opportunities for publicizing content development in
Japan both within Japan and to the world, and for coming into contact with a
wide range of content-related concepts and materials.

*1 The Japan International Contents Festival (CoFesta) is the world’s largest
integrated content festival. The organizers’ aims are to broaden the appeal of
content developed in Japan and to present the “now” of content-related
industries both within Japan and overseas. A series of events related to games,
animation, manga (comics), characters, broadcasting, music and film held over a
40-day period will provide opportunities for content industry people from around
the world to come into contact with a wide range of Japanese content all at the
same time. This year is the inaugural year, and the Tokyo Game Show 2007 which
starts on September 20 will be the kick-off event. This will be followed by 18
events held in the Greater Tokyo area and seven events in the Chubu (Central
Japan) and Kansai (Western Japan) regions. Japan’s newest talent, technology and
industries will all be concentrated in these events.