THQ VP of Core Games, Danny Bilson, spoke with Joystiq regarding Metro 2033 and its upcoming sequel Metro 2034, and explained the lack of support the first game received.
“A great marketer picked it up with four months to go and did what he could with four months to go, but it wasn’t properly nurtured by marketing.” he stated. Metro 2033 was developed by 4A Games, a Ukranian developer made up of former members of the team that went on to release S.T.A.L.K.E.R.: Shadow of Chernobyl – a new team putting out their first game. It was a gamble for THQ to take on publishing duties.
“I green-lit the sequel before [the first] one shipped, because I know what [4A Games is] capable of — I knew how cool it was,” says Bilson. THQ is supporting Metro 2034 from the beginning this time, with a “first-class marketing campaign that kicks off at E3.”
Metro 2033 was great despite its flaws, so it’s good to hear Metro 2034 is getting the full backing of its publisher.