The Sims Label Announces The Sims 2 Apartment Life Expansion Pack

June 5, 2008

Sims Label Announces The Sims 2 Apartment Life Expansion Pack

And In
August, The Apartment Is Where It’s All Happening!

The Sims, an Electronic Arts Inc.
Label, today announced the first details for The Sims 2 Apartment Life for the
PC, and The Sims 2 Apartment Pets exclusively for the Nintendo DS. The Sims 2
Apartment Life brings the adventure, fun and drama of close quarters of
apartment living to your Sims. Launching simultaneously, The Sims 2 Apartment
Pets places your Sims in their very own apartment with a variety of pets. Also,
just downstairs from your Sims apartment is their own pet spa where they must
take good care of a variety of visiting animals, including their own personal
pets. Both titles are due for launch on August 22nd.

The Sims 2 Apartment Life Expansion
Pack* for the PC This expansion pack for The Sims 2 takes your Sims out of the
suburbs and into a brand new busy apartment building! Adventure, fun, and drama
await them as they explore their new neighborhood, mingle in coffee shops, visit
a playground, meet new friends, and much more. Because there is now the ability
to control multiple households in The Sims 2 Apartment Life, your Sims can live
in happy harmony, or comical conflict.

New social networks and character
types, including artsy bohemians, sports fans, gadget-loving techies,spice up
your Sims life. And, with a new reputation meter, your Sims can build up the
respect they deserve from other Sims to be the most admired – or least-desired -Sim
in the neighborhood. The better the reputation, the easier for your Sims to find
the right friends to help them achieve their goals.

Make your Sims’ space look great in
The Sims 2 Apartment Life! Five new building types that range from converted
lofts to roomy and posh studios or luxury apartments with their own butler add
to the creative and customized adventure. Enjoy a myriad of new decor options,
including spiral staircases and lofty, high ceilings. Your Sims will get a whole
new kind of experience through the drama of close quarters living!

The Sims 2 Apartment Pets for
Nintendo DS™ In your Sim’s new apartment adventure on the Nintendo DS, care for
a variety of local pets, including loveable cats and dogs, slithery snakes,
hamsters, colourful birds, and cuddly rabbits to make sure they receive the
right treatment so that they stay happy, healthy and looking good. Simoleans
earned can be used to furnish the perfect apartment and buy fun pet accessories
like hats, shoes and toys. Players can use the Nintendo DS touch screen and
stylus to play cool mini games and unlock new objects for their Sim and their
pets. And in one mini game you can charm a snake by blowing into the Nintendo DS
microphone, which serves as your musical instrument.

“The Sims 2 Apartment Life and The
Sims 2 Apartment Pets are two new entertainment experiences that put your Sims
in the midst of all the drama and humour of busy apartment life,” said Rod
Humble, Head of Studio for The Sims Label. “These two games reflect an aspect of
real life that players can relate to, and now for the first time, their Sims can
explore that same lifestyle in The Sims 2 Apartment Life on the PC and make pets
part of the fun in The Sims 2 Apartment Pets for the Nintendo DS.”

Bring on the night and celebrate
with your Sims! Also available in August, is The Sims™ 2 Apartment Life Limited
Collection, which includes The Sims 2 Apartment Life and The Sims 2 Double
Deluxe (which consists of The Sims 2, The Sims 2 Nightlife Expansion Pack, The
Sims 2 Celebration Stuff and a video DVD with a host of tips and tricks). A
great value to get your apartment life started, coming in August, 2008!

Product Specifications Publisher:
Electronic Arts Developer: Electronic Arts Redwood Shores Platform: The Sims 2
Apartment Life: PC / PC Expansion Pack* Platform: The Sims 2 Apartment Pets:
Nintendo DS Release Date: European Regions: August 22, 2008 Category:
Simulation/Strategy PEGI Rating: The Sims 2 Apartment Pets is rated 3+; The Sims
2 Apartment Life is not yet rated

Requires The Sims™ 2 Double Deluxe,
The Sims™ 2 Deluxe, The Sims™ 2 Special DVD Edition, or The Sims™ 2 Holiday
Edition for PC to play.