THE MASSIVE NETWORK GETS A HUGE
AUDIENCE BOOST FROM MINICLIP.COM
With 21 million unique users per
month Miniclip.com is a powerful new partner for the Massive Video Game
Massive Incorporated has secured a
major expansion of its video game network with the announcement of an agreement
with Miniclip.com, the world’s largest website dedicated to online games, with
21 million unique users per month.
Massive will deliver advertising
into a number of Miniclip online games that will feature dynamic advertising as
well as video adverts in rich media. Miniclip game players are predominantly
aged 18-35 and are split 60/40 male to female, which makes them valuable
additions to the Massive network audience.
Casual online games are by far the
most heavily played games on the net, and are mostly played by gamers who do not
normally buy PC or console titles, delivering a new audience to the Massive
“This is a huge audience for our
advertisers. Miniclip.com players are the target market for many major
advertisers, so this agreement makes perfect sense for Miniclip, Massive and our
advertisers,” commented Massive’s CEO, Mitch Davis.
Miniclip.com’s CEO, Robert Small, is
also pleased with the agreement; “The Massive network delivers a calibre of
advertisers in a streamlined way that would be very difficult to replicate on
our own. Their technology makes it easy for us to manage in-game advertising,
whilst they can seamlessly benefit from the huge number of Miniclip game
The first adverts are due to appear
in a number of games on the Miniclip site in September.
About Miniclip.com: Miniclip.com is
the world’s largest website dedicated to playing online games with 21 million
unique users per month – source Comscore Media Metrix, Dec, 2004.
Miniclip.com games are the most
played online games and are syndicated across more websites than any other
online games. Miniclip.com games are extremely popular because they are fun,
free and easy to use. Miniclip.com games include the full range from casual
games to hard-core massive multiplayer games.
launched in 2001 and has experienced explosive growth, acquiring 21 million
unique game players per month in only four years. For more information about