The Fish Store is Now Open for Business as Majesco Ships Fish Tycoon for the Nintendo DS

October 16, 2007

The Fish Store is Now Open for
Business as Majesco Ships ‘Fish Tycoon’ for the NDS

Real-Time Fish Breeding
Simulation Offers Exclusive DS-Only Features

Majesco Entertainment Company an
innovative provider of video games and digital entertainment products for the
mass market, today announced it has shipped Fish Tycoon®. Originally created by
Last Day of Work, LLC and published by Big Fish Games™ as an online PC game,
Fish Tycoon is an award-winning, fish-breeding simulation game that lets players
raise and crossbreed fish in real-time, virtual aquariums to sell in their
virtual stores as new breeds.

“Already a tremendous success in the
casual games market, Fish Tycoon for the DS takes the best-selling PC title and
makes it that much more rewarding for handheld gamers with exclusive DS-only
features and an attractive price point,” said Ken Gold, vice president of
marketing, Majesco.

“Fish Tycoon feels completely unique
on the Nintendo DS,” says Patrick Wylie, vice president of studios at Big Fish
Games. “Players enjoy having a portable fish tank where they can not only create
fascinating new fish breeds but also manage and grow their own virtual business.
Fish Tycoon balances two interactive experiences into one compelling package.”

Fish Tycoon for the Nintendo DS
includes:

Exclusive DS-only features: seven
unique fish yield nearly twice as many fish types as the PC version (more than
750), all new 3D environments and several new tank decorations;

  • Simulated real-time experience
    yields potential surprises every time you turn the game on.

  • Choose from four clock options to
    dictate how time passes in game.

  • Take regular care of your fish or
    watch your hard work get flushed down the drain!

  • Set your own prices for specific
    fish based on prior sales and present needs;

  • Buy tanks, decorations, plants,
    fish food, and medicine to enhance the look of your tank;

  • Research environment, food, and
    advertising techniques to discover how to keep your rare fish healthy, feed
    more fish per feeding and attract new customers.

Developed by Majesco Entertainment,
Fish Tycoon for the Nintendo DS is rated E for Everyone and is currently
available for a suggested retail price of $19.99. For additional information,
please visit
www.majescoentertainment.com