March 22, 2006
The Fast and The Furious: Tokyo Drifts Onto
Mobile with I-play
The franchise that has delivered 4 million
downloads launches 3rd sequel
I-play, the mobile games company and publisher of
two of the top-selling racing titles in Europe and the United States, today
announced that it has signed a deal with Universal Studios Consumer Products
Group for the mobile rights to the third film in the hugely popular The Fast and
The Furious street racing film franchise. I-play’s mobile game title, The Fast
and the Furious: Tokyo will launch simultaneously with Universal Pictures’ 2006
theatrical release of The Fast and The Furious: Tokyo Drift in the second
quarter of this year.
I-play has achieved phenomenal success with The
Fast and The Furious franchise to date, with over four million downloads. The
Fast and The Furious: Tokyo will launch with a high degree of visibility, thanks
to a simultaneous release with the new film. Since the Japanese sport of drift
racing was made legal three years ago, it has become one of the coolest forms of
stunt driving and is one of the fastest growing trends in the world of car
racing.
David Gosen, CEO of I-play, commented: “What
we’re delivering with The Fast and The Furious: Tokyo is not just a big brand on
a small screen, but a game that hits all the right buttons in mobile gaming
today: a fantastic, proven franchise; great gameplay; and stunning graphics. In
addition, the franchise has a huge appeal among the 18-35 year old male
demographic – representing the largest group of mobile game downloaders.”
“I-play has built The Fast and The Furious into
the most successful racing franchise in mobile gaming today,” said Jeremy Laws,
Vice President of Media, Licensing and Strategy for Universal Studios Consumer
Products Group. “We look forward to continued and enhanced success for these
games in partnership with I-play.”
