The Beatles Inspire New Music Video Game

October 30, 2008

THE BEATLES INSPIRE NEW MUSIC
VIDEO GAME; APPLE CORPS LTD., MTV AND HARMONIX COME TOGETHER FOR UNPRECEDENTED
DEAL

Exclusive Agreement Set to Bring
The Beatles Music to Fans for the First Time in Interactive Form Here, There and
Everywhere in 2009

The Beatles’ extraordinary music and
phenomenal legacy is set to rock across the universe in the form of a video game
through an exclusive partnership between Apple Corps Ltd., Harmonix and MTV
Games, a part of Viacom’s MTV Networks.

This partnership marks the first
time that Apple Corps, along with EMI Music, Harrisongs Ltd, and Sony/ATV Music
Publishing, has agreed to present The Beatles music in an interactive video game
format. Published by MTV Games and developed by Harmonix, the world’s premier
music video game company and creators of the best-selling Rock Band®, the game
will be an unprecedented, experiential progression through and celebration of
the music and artistry of The Beatles. The game was creatively conceived with
input from Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and
Olivia Harrison, and enjoys their full blessing. In addition, Giles Martin,
co-producer of The Beatles innovative LOVE project, will provide his expertise
and serve as Music Producer for this groundbreaking Beatles project.

"The project is a fun idea which
broadens the appeal of The Beatles and their music. I like people having the
opportunity to get to know the music from the inside out," Sir Paul McCartney
said.

"It gives me great pleasure to be
part of The Beatles / Apple and Harmonix / Rock Band partnership,” said Ringo
Starr. “The Beatles continue to evolve with the passing of time and how
wonderful that The Beatles’ legacy will find its natural progression into the
21st century through the computerized world we live in. Let the games commence.”

“It’s cool. I love it and hope it
will keep inspiring and encouraging the young generation for many decades,” said
Yoko Ono Lennon.

"People are having so much fun
playing Rock Band. Combined with The Beatles tracks, it is a great way to either
listen or participate,” said Olivia Harrison. “If you like the music, it doesn’t
take much persuasion to get you to play."

“Introducing the genius of The
Beatles to a whole new generation of music lovers through original and inspired
ways is extremely exciting to us at Apple Corps,” stated Jeff Jones, CEO, Apple
Corps. “We are truly pleased to be working with the innovative forces at MTV and
Harmonix as they embody our mutual passions for music and creativity.”

"Many of us have been part of a
generation that has long enjoyed an enduring love affair with The Beatles and
now we’re looking to extend that love affair for future generations to enjoy,"
said Van Toffler." “Our inspiration for this project comes from a keen sense of
history and a place of utmost reverence and respect for the band, their music
and their heritage."

“The impact of The Beatles is
forever ingrained in the hearts, minds and souls of millions the world over,”
said Judy McGrath, Chairman and CEO of MTV Networks. “The Beatles are the reason
many of us are WHERE we are, and some of us are WHO we are."

"We are honored to be part of this
new way for people to discover the timeless music and art of The Beatles – the
most creatively and commercially successful, critically acclaimed, and
influential band in the history of popular music," stated Paul DeGooyer, MTV’s
Senior Vice President of Electronic Games & Music.

“By presenting their music and
artistry through the creative filter of a groundbreaking video game, we are
giving legions of fans and music lovers all over the world a profound, new way
to experience The Beatles,” said Alex Rigopulos, CEO and Co-Founder, Harmonix.
“This game will be a celebration of the Beatles undeniable legacy.”