The Beat Goes on with Zubo, an Original Rhythm-Based Battling Adventure Game from EA

March 11, 2009

The Beat Goes on with Zubo, an
Original Rhythm-Based Battling Adventure Game from EA

Wacky Nintendo DS Game for Kids
Hits Store Shelves in North America This Week

The EA Play Label of Electronic Arts
Inc. today announced Zubo, an original rhythm-based video game property
developed exclusively for the Nintendo DS handheld system, will hit store
shelves in North America this week. Aimed at kids ages seven and up, Zubo is a
quirky, rhythm-based battling adventure game packed with more than 50 crazy
characters, more than 100 different battle moves, and ten lands to explore – all
within the fantastic world of Zubalon.

“We’re very excited to unleash our
colorful creations, the Zubo characters, this Spring,” said Rob O’Farrell,
Executive Producer. “The game’s quirky characters, magical worlds and
rhythm-based battling game play make Zubo incredibly engaging and fun for both
girls and boys. It’s an immersive, laugh-out-loud, explore and battle adventure
on the Nintendo DS.”

Zubo is set in Zubalon, a land
comprised of a series of ten themed, 3-D worlds, such as Wild West, Pop and
Horror, each home to five unique Zubo characters. But Zubalon is under attack by
a villain named Big Head and his army of Zombos. To stand up against and defeat
Big Head and his crew, players must explore Zubalon and recruit the help of 55
wacky characters ranging from Drakool, a vampire, to Pinky, a pop star, to
Roswell, a cow-loving alien. Players befriend the Zubo characters they meet
along the way, feed them and restore their health, track down missing items, and
bring them into comical, over-the-top battles against the evil Zombos.

To defeat the Zombos during battle,
players must use the innovative rhythm-action mechanic where they choose from
more than 100 hysterical animated battle moves, played against the game’s
distinctive musical themes. Strategy is critical, as players must choose the
right Zubo characters to bring into battle, and then perform the best moves to
take down the enemy Zombos. Music also plays a key role as players must drive
the battle forward by synchronizing their stylus action and tapping in time with
the musical beats to win!

With rhythm-based battling action, a
vast world to explore, numerous characters to befriend and assist, plus a wealth
of discovery-filled interactions, Zubo is packed with fun. Blow into the mic to
clear cobwebs, shout out loud to wake a sleeping Zubo character, use the stylus
to pop balloons, and much more. Multiplayer capability also allows friends to
compete against each other to see who has the best team of Zubo characters in
battle, and to unlock a secret team of Zubo characters.

Created by EA’s Bright Light Studio
in Guildford, UK, Zubo has a MSRP of $29.99 and is rated “E10+” by the ESRB. For
more information on Zubo, visit
http://www.zubo.ea.com
.