The Battle for Earth Begins as Transformers: The Game Rolls out to Retail

June 26, 2007

The Battle for Earth Begins as Transformers:
The Game Rolls out to Retail

Gamers Control the Outcome of the Planet as
They Choose to Protect it as AUTOBOTS or Destroy it as DECEPTICONS

The fate of the world is in gamers’ hands with
the announcement that TRANSFORMERS: The Game from Activision, Inc. (Nasdaq: ATVI),
under license from HPG, the licensing division of Hasbro, Inc. has shipped to
retail stores nationwide. Timed to the highly anticipated theatrical release of
the “TRANSFORMERS” live-action feature film from DreamWorks Pictures and
Paramount Pictures, the game allows players to experience the unstoppable power
and massive scale of the AUTOBOTS and DECEPTICONS in an epic battle for Earth.

“TRANSFORMERS: The Game lets you choose your side
– Autobots or Decepticons – to either protect or destroy Earth,” said Will
Kassoy, senior vice president of global brand management, Activision, Inc. “The
game features fully destructible environments, an army of playable characters,
split second changes from robot to vehicle form and a storyline that goes beyond
the film to include some elements from the property’s long history that will
also appeal to Generation 1 fans.”

“The Activision team has done an outstanding job
of replicating the live-action movie scale and realism into TRANSFORMERS: The
Game,” said Jeff Burdeen, Vice President of Digital Media for HPG. “Across the
current and next-generation platforms, gamers will have an awesome TRANSFORMERS
experience from the amazing vehicle-to-robot changes to the heart-pounding
action.”

In TRANSFORMERS: The Game for the consoles and
PC, players are presented with dual campaigns as they choose from an
unprecedented line-up of characters including OPTIMUS PRIME, MEGATRON, IRONHIDE,
STARSCREAM, BUMBLEBEE and more. Gamers must master each character’s unique
weapons,

moves and instantaneous conversions from robot to
vehicle mode as they rampage through fully interactive and destructible
environments in their quest to protect or destroy Earth.

The Nintendo DS offers two completely different
games, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS. Both titles enable
players to engage in the “AllSpark Wars” through Nintendo Wi-Fi Connection where
they must help their side win the global conflict between AUTOBOTS and
DECEPTICONS via daily challenge missions and global player stats comparisons.
Each Nintendo DS game features 20 unique story missions plus more than 20
challenge missions as well as local wireless multiplayer modes for up to four
players.

The PSP version of TRANSFORMERS: The Game
features more than 20 playable TRANSFORMERS characters with three combat modes
and 19 story-based missions that have players playing both AUTOBOTS and
DECEPTICONS as they progress through the game. In addition, gamers can battle in
four-player Ad Hoc wireless competitions including Deathmatch, Team Deathmatch,
Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in
more than 10 multiplayer arenas.

TRANSFORMERS: The Game was developed by
Traveller’s Tales for the Xbox 360, PLAYSTATION 3, Wii, PlayStation 2 and PC,
and is rated “T” (Teen) by the ESRB. The PSP system version was developed by
Savage Entertainment and is currently rated “E 10+” (Everyone 10 and older –
Violence) by the ESRB. Two unique games for Nintendo DS, TRANSFORMERS: AUTOBOTS
and TRANSFORMERS: DECEPTICONS, were developed by Vicarious Visions and are rated
“E 10+” (Everyone 10 and older – Violence) by the ESRB. For more information
about the game, visit
http://www.transformersgame.com/
.