Take-Two Interactive Announces Rockstar Games’ Grand Theft Auto IV Breaks Entertainment Launch Records

May 7, 2008

Take-Two Interactive Announces
Rockstar Games’ Grand Theft Auto IV Breaks Entertainment Launch Records

Retail Sales of Grand Theft Auto
IV Top $500 Million in First Week

Take-Two Interactive Software, Inc.
(NASDAQ: TTWO), said today that Grand Theft Auto IV has surpassed all-time
entertainment records for day one and week one sales by dollar value. Released
on Tuesday, April 29th, Grand Theft Auto IV, the critically acclaimed video
game, has sold through to consumers approximately 6 million units globally with
an estimated retail value of more than $500 million in the first week. Grand
Theft Auto IV sold approximately 3.6 million units on its opening day with a
retail value of approximately $310 million globally.

"We knew Grand Theft Auto IV would
break new ground in terms of the player’s experience, with its compelling story
line, extraordinary gameplay and action that ranges over a broad urban canvas.
Now, it has broken sales and rating records as well. Grand Theft Auto IV’s first
week performance represents the largest launch in the history of interactive
entertainment, and we believe these retail sales levels surpass any movie or
music launch to date. We congratulate the entire Rockstar team on creating a
must-have experience that takes the legendary Grand Theft Auto franchise to a
new level," said Strauss Zelnick, Chairman of Take-Two.

"Rockstar’s goal is to make each new
title in the Grand Theft Auto franchise even better than those that preceded it,
and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV
makes full use of the power of next generation technology, and offers players an
experience unique in the interactive entertainment medium. This game sets a new
standard in the industry, with critics hailing it as both an artistic and
technological masterpiece," said Ben Feder, Take-Two’s Chief Executive Officer.