President, Corporate Communications
Director, Investor Relations Activision, Inc. (310) 255-2635
LITTLE MAKES HIS NINTENDO VIDEO GAME SYSTEM DEBUT THROUGH AN EXCLUSIVE
LICENSING DEAL BETWEEN ACTIVISION AND SONY PICTURES CONSUMER PRODUCTS
Acquires Worldwide Nintendo Rights To
Blockbuster Feature Film and Upcoming Sequel
Monica, CA – April 11, 2001 — E.B. White’s loveable mouse, Stuart Little,
will leap from the big screen and spring to life in a series of new animated
interactive adventures on Nintendo video game systems through an exclusive
agreement between Activision, Inc. (Nasdaq: ATVI) and Sony Pictures Consumer
the terms of the deal, Activision has acquired the worldwide rights to develop
and publish interactive games for Nintendo’s Game Boy Color and Game Boy
Advance based on Columbia Pictures’ blockbuster motion picture "Stuart
Little," as well as the exclusive option to develop and publish a
NINTENDO GAMECUBE title based on the film. Additionally, Activision has
obtained rights to develop Nintendo games based on the highly anticipated
sequel, "Stuart Little 2, " which is slated for release in summer
‘Stuart Little’ franchise will further complement Activision’s slate of family
entertainment games that includes such popular titles as Disney/Pixar’s Toy
Story 2, The Lion King: Simba’s Mighty Adventure and Disney’s Tarzan,"
states Greg Goldstein, vice president of licensing for Activision, Inc.
"Interactive games based on this phenomenally successful property will
allow children and families
become completely immersed in a ‘Stuart Little’ world that brings the film’s
popular characters to life."
of the top-100 feature films of all time, "Stuart Little" grossed
more than $300 million dollars in worldwide theatrical box office receipts.
Based on the classic children’s book, the film starred Geena Davis and Hugh
Laurie and Jonathan Lipnicki and followed the zany adventures of Stuart, an
orphaned mouse that is adopted by a kind couple, the Littles, as a brother for
their youngest son George. A computer-generated character, Stuart was brought
to life by the voice over talent of Michael J. Fox.
to Michael Peikoff, Senior Vice President Marketing and Client Relations at
Sony Pictures Consumer Products, "We are genuinely excited to be
partnering with Activision on the Stuart Little property. Stuart Little is
considered an evergreen franchise for Sony Pictures Consumer Products and
Activision’s vibrant interactive games will delight and enchant children as
well as their families around the world."
Sony Pictures Consumer Products
Pictures Consumer Products, based in Los Angeles, handles the merchandising
and branding efforts for some of the most recognized properties in film and
television. SPCP is a division of Sony Pictures Entertainment (SPE), whose
global operations encompass motion picture production and distribution,
television programming and syndication, home video acquisition and
distribution, operation of studio facilities, development of new entertainment
technologies and distribution of filmed entertainment in 67 countries.
in Santa Monica, California, Activision, Inc. is a leading worldwide
developer, publisher and distributor of interactive entertainment and leisure
products. Founded in 1979, Activision posted revenues of $572 million for the
fiscal year ended March 31, 2000.
maintains operations in the US, Canada, the United Kingdom, France, Germany,
Japan, Australia, and the Netherlands. More information about Activision and
its products can be found on the company’s World Wide Web site, which is
located at http://www.activision.com.
statements contained in this release that are not historical facts are
"forward-looking statements." The Company cautions readers of this
press release that a number of important factors could cause Activision’s
actual future results to differ materially from those expressed in any such
forward-looking statements. These important factors, and other factors that
could affect Activision, are described in Activision’s Annual Report on Form
10-K for the fiscal year ended March 31, 2000, which was filed with the United
States Securities and Exchange Commission. Readers of this press release are
referred to such filings.