Steven Van Zandt to Chair Upcoming Videogame Rock Band’s Music Advisory Board

July 11, 2007

MTV Games and Harmonix Appoint
Legendary Musician Steven Van Zandt—a.k.a. “Little Steven”—to Chair Music
Advisory Board for Upcoming Videogame Rock Band

Celebrity Advisory Board to
Select Hundreds of Artists, Albums and Songs for Rock Band™ Catalogue

Harmonix, the leading developer of
music-based games, and MTV Games, a division of MTV Networks, which is a
division of Viacom , announced today the formation of the Rock Band™ Music
Advisory Board, which will guide the Harmonix development team in the selection
of artists, albums and tracks to be featured in the music videogame, both on the
game disc and for digital distribution. Musician, actor and record producer
Steven Van Zandt, a.k.a. “Little Steven,” will head up the board as the chairman
with a select group of celebrity musicians and industry experts to be announced
at a later date.

“The Harmonix team is honored to
have a musician and producer of Little Steven’s stature involved in the music
selection for Rock Band,” stated Alex Rigopulos, co-founder and CEO, Harmonix.
“Steven’s expertise is vast, from his status as a founding member of Bruce
Springsteen’s E Street Band, his encyclopedic knowledge of rock music history
and well-known skill at pulling people together. He is the perfect choice to
lead the team to steer us through the thousands of musical choices we are
currently facing.”

Rock Band is an all-new platform for
music fans and gamers to experience music like never before. Rock Band offers
four music games in one – challenging rockers to master the lead/bass guitar,
drums, and vocals or to play in a cooperative band experience. Partnerships with
major record labels and leading music publishers will give Rock Band gamers
unrivaled access to hundreds of master recordings and legendary rock artists in
all rock genres from punk, metal and alternative to classic and Southern rock.
In a separate announcement today, MTV Games and Harmonix revealed that through
their partnership with these labels, Rock Band will be the first-ever videogame
to offer full-length albums as a part of its game play.

“From the moment we announced this
game the phone was ringing with artists asking how they could get involved, and
this committee is the perfect way to make sure all the great music we are being
offered is presented in its ideal context,” stated Paul DeGooyer, MTV’s Senior
Vice President, Audio, Home Video and Games. “The advisory board is comprised of
renowned musicians and industry experts who know what it’s like to be up on
stage and to engage an audience; these are the essential elements that make up a
great experience in Rock Band.”

The Rock Band Music Advisory Board
will guide Harmonix and MTV Games in the selection of tracks that will power
game play on the Rock Band disc as well as tracks and full albums that will be
available as downloadable game levels after Rock Band’s release. The Advisory
Board will also search for up-and-coming artists to debut to the public through
Rock Band.

“I am honored to have been asked to
lead the Rock Band Music Advisory Board,” said Little Steven. “It is amazing how
effective the game is in communicating the coolest music ever made, and still
being made, and at the same time, capturing the spirit of fun that got us all
into Rock-and-Roll in the first place.”

Little Steven is an acclaimed
songwriter, musician, actor, record producer, DJ, television producer and
activist. Aside from his impressive music background, he’s also widely known for
his leadership role in the anti-apartheid Sun City project, and has been honored
twice by the United Nations for his human rights achievements. Little Steven is
a founding member and producer of Bruce Springsteen and the E Street Band and
has also written and produced songs for artists such as Ronnie Spector, Nancy
Sinatra, and Southside Johnny and the Asbury Jukes.