SouthPeak Announces ‘Horrid Henry’ for Wii, DS & PC

May 29, 2009

SouthPeak Announces ‘Horrid
Henry’ for Wii, DS & PC

SouthPeak Games and Asylum
Entertainment Bringing Horrid Henry – based on the Best-Selling Children’s Books
– to Life on Console and PC This Autumn

SouthPeak Games and Asylum
Entertainment have today announced a deal to co-publish a video game based on
the highly successful Horrid Henry books written by Francesca Simon and the top
rating children’s television series, produced by Novel Entertainment. Developed
by Asylum Entertainment, the Horrid Henry game gives fans the chance to become
their favorite naughty schoolboy.

Since first blasting onto the
children’s book scene in 1994, Horrid Henry has quickly become a worldwide
publishing phenomenon. With book sales exceeding 13.5 million copies in the UK
alone, Horrid Henry is available in 27 countries worldwide including the US and
has been translated into 22 languages. The hugely popular TV series, shown daily
on Children’s ITV in the UK, has also sold globally and Henry has his own
touring stage show, his own website and even a record deal with EMI.

After already achieving incredible
sales success with Peppa Pig on Nintendo DS, Asylum Entertainment is currently
developing the Horrid Henry game for Wii, Nintendo DS and PC. Players take on
the role of Horrid Henry as they run and jump through a series of fun levels,
meeting recognizable characters along the way and having plenty of mischievous

Lucinda Whiteley, Creative Director
of Novel Entertainment says: "We are thrilled to further extend the reach of the
Horrid Henry brand to include a PC, Wii and DS game. SouthPeak Games and Asylum
Entertainment are leaders in their field and we are excited to be working with
such creative game developers."

“We are delighted to be working with
Asylum Entertainment and Novel Entertainment on the Horrid Henry license,” said
Jonathan Hales, European MD, SouthPeak Games. “The books and TV series have
proved exceptionally popular in Europe and the books have recently launched in
North America, so we’re sure the video game will be just as successful.”

“We are really excited to be working
with SouthPeak as our partner in bringing the Horrid Henry game to market. Their
position in the US market makes them ideal for us to work with for the launch of
the game. We are looking forward to making the Horrid Henry video game
successful together,” said Simon Bailey, MD of Asylum Entertainment.

Horrid Henry the video game is set
for release this October, alongside a whole week dedicated to the TV series on
CiTV, during half-term and the publication of the latest book (Horrid Henry
Wakes the Dead).