Sony Online Entertainment And The Topps Company Announce Free Realms Trading Card Game

November 25, 2008

SONY ONLINE ENTERTAINMENT AND THE
TOPPS COMPANY ANNOUNCE FREE REALMS TRADING CARD GAME

Play Around The Block Or Around
The World With Physical and Digital Free Realms Trading Cards!

Sony Online Entertainment LLC (SOE)
and The Topps Company announced an exclusive long-term licensing agreement
allowing Topps to create a physical trading card game based on SOE’s upcoming
and highly-anticipated online game Free Realms™. The physical trading card game
complements the digital trading card game playable within Free Realms, allowing
players to enjoy the game in front of their computer and around the world.

“Our online trading card games have
been hugely successful, and the chance to take our digital trading cards into
the physical world with an industry leader like Topps is a fantastic opportunity
for us as a company,” said John Smedley, President of Sony Online Entertainment.

In October 2007, Michael Eisner’s
The Tornante Company and Madison Dearborn Partners, LLC. acquired The Topps
Company, Inc, a leading creator and marketer of distinctive confectionery items
and sports and entertainment cards for well over 50 years.

“As Topps continues to evolve into
an entertainment media company, building bridges between offline and online
experiences, we are thrilled to have the opportunity to partner with Sony Online
Entertainment on Free Realms, a company that understands the relevance of
cross-platform entertainment and is always on the cutting edge of online and
digital media development,” said Michael Eisner.

The digital version of the Free
Realms Trading Card Game launches simultaneously with the launch of the Free
Realms online game, while the Topps products will be available in Spring 2009.
Topps will offer an exclusive Passport to Free Realms Starter Pack jam-packed
with Free Realms physical and digital loot (price TBD), as well as 11-card
booster packs ($3.99 SRP each), featuring a loot card in every pack, wherever
Topps entertainment products are sold.

Developed at Sony Online
Entertainment’s Denver studio, the Free Realms Trading Card Game integrates the
trading card game format with the exciting world of the Free Realms online game.
Players can buy cards, build decks, collect, trade and battle with friends and
even quest through Free Realms virtual matches in the online game or by
purchasing physical packs of game cards!

The Free Realms Trading Card Game
features:

  • Exciting Gameplay: The Free Realms
    Trading Card Game brings the rich and exciting world of Free Realms to the
    familiar trading card game format.

  • Physical and Digital Cards:
    Explore the world of Free Realms with beautifully-illustrated cards that add a
    whole new level of wonder! Over 200 cards are expected to be available by the
    time the physical game launches in the spring, with more planned in successive
    releases.

  • Online or Offline Gameplay: With
    both a digital and physical version of the Free Realms Trading Card Game,
    players may participate in whatever way suits them, making it possible to
    adventure and enjoy Free Realms anywhere, anytime!

  • Loot In Every Pack: Every Free
    Realms Trading Card Game pack features a loot card that is redeemable for
    fantastic Free Realms virtual items like exclusive pets, clothing, race car
    enhancements, wands, house items, special character effects, and more!

For more information, visit the
official Free Realms Trading Card Game site at

http://www.freerealms.com/tradingCardGame

About Free Realms

Free Realms allows you to do what
you want to do, when you want to do it, in a lush, living, 3D world, filled with
rich landscapes and fun wildlife. From pet raising to mini-games like soccer and
racing, or battling giant spiders and adventuring with friends – there’s
something for everyone! With scheduled weekly and monthly content updates,
regular and special events planned, and even the option for player-created
parties and celebrations there is always something new to see and do in the
world of Free Realms. Visit
http://www.freerealms.com/
  for more information